Q: What are the digital out-of-home (DOOH) creative specs?

For digital OOH screens , supply files in RGB colour mode . Formats include JPEG for static creatives and MP4 for motion graphics , typically at 72 dpi. Each screen may have different pixel dimensions – see our downloadable templates for exact requirements.

Q: Do you provide artwork templates for bus, taxi, and Underground ads?

Yes — we provide ready-to-use design templates for bus advertising, taxi wraps, and London Underground posters . Templates ensure your creative is sized correctly for each OOH format.

Q: What resolution do I need for out-of-home advertising artwork?

Print OOH (billboards, bus stops, rail posters): 300 dpi (supplied at 10% scale for large formats). Digital OOH (screens): Match the exact pixel dimensions of the screen template (RGB).

Q: How do I prepare artwork for taxi or bus advertising?

For vehicle formats like taxi advertising wraps or bus rears , use our supplied templates to account for curves, windows, and safe zones. Our artwork team can advise on best practice for high visibility. You can also check your copy directly with the ASA for free.

Q: Can Excite OOH design my outdoor advertising creative?

Yes — our in-house creative team can design artwork for billboards, bus ads, taxi wraps, and digital OOH screens . We can create new designs or adapt existing creative to meet OOH specs.

Q: How far in advance should I submit my OOH artwork?

We recommend supplying artwork at least 3–4 weeks before your campaign start date . This ensures time for checks, approval, and production, especially for large-scale or complex OOH formats.

Question 1

What are the artwork specifications for billboard and poster advertising?

Accepted Answer

Billboard and poster artwork should be supplied as high-resolution PDF, JPEG, or TIFF files in CMYK colour mode, at 300 dpi.

For large formats like 48- or 96-sheets, files can be supplied at 10% scale. Always include 3mm bleed and keep text/logos at least 10mm from edges.

Question 2

What are the digital out-of-home (DOOH) creative specs?

Accepted Answer

For digital OOH screens, supply files in RGB colour mode.

Formats include JPEG for static creatives and MP4 for motion graphics, typically at 72 dpi. Each screen may have different pixel dimensions – see our downloadable templates for exact requirements.

Question 3

Do you provide artwork templates for bus, taxi, and Underground ads?

Accepted Answer

Yes — we provide ready-to-use design templates for bus advertising, taxi wraps, and London Underground posters.

Templates ensure your creative is sized correctly for each OOH format.

Question 4

What resolution do I need for out-of-home advertising artwork?

Accepted Answer

Print OOH (billboards, bus stops, rail posters): 300 dpi (supplied at 10% scale for large formats).

Digital OOH (screens): Match the exact pixel dimensions of the screen template (RGB).

Question 5

How do I prepare artwork for taxi or bus advertising?

Accepted Answer

For vehicle formats like taxi advertising wraps or bus rears, use our supplied templates to account for curves, windows, and safe zones.

Our artwork team can advise on best practice for high visibility.

You can also check your copy directly with the ASA for free.

Question 6

Can Excite OOH design my outdoor advertising creative?

Accepted Answer

Yes — our in-house creative team can design artwork for billboards, bus ads, taxi wraps, and digital OOH screens.

We can create new designs or adapt existing creative to meet OOH specs.

Question 7

How far in advance should I submit my OOH artwork?

Accepted Answer

We recommend supplying artwork at least 3–4 weeks before your campaign start date.

This ensures time for checks, approval, and production, especially for large-scale or complex OOH formats.

Artwork Specs

Artwork FAQs