Waterloo At A Glance
Station Details
Station
Waterloo
Zone
Zone 1
Lines
Bakerloo, Jubilee, Northern & Waterloo & City
Ad Formats
Digital Screens, Cross-Track Posters, Posters, Escalator Panels, Digital Escalators & Tube Car Panels
Overview
Waterloo is one of the busiest stations in the UK, serving millions of Underground, National Rail and international travellers every year.
Located on London’s South Bank, it provides exceptional opportunities to reach commuters, business professionals, tourists and leisure visitors in one of the capital’s most connected transport hubs.
Why Advertise At Waterloo?
Waterloo is one of London’s most important transport interchanges, connecting the London Underground with National Rail services and providing access to destinations across the capital and beyond. Its exceptional passenger numbers make it one of the most effective locations for brands looking to maximise reach and build awareness.
Located moments from the South Bank, Waterloo attracts a diverse audience throughout the day, including office workers, commuters, tourists and visitors heading to London’s theatres, cultural attractions and entertainment venues. Whether you’re launching a national campaign or targeting audiences in Central London, Waterloo offers outstanding visibility in a high-footfall environment.
Audience Profile
Waterloo attracts one of the largest and most diverse audiences on the London Underground, with a constant flow of commuters, business professionals, tourists and leisure visitors travelling through the station throughout the day. As one of London’s busiest transport hubs, it offers brands exceptional exposure across both weekday commuter peaks and weekends.
The station is particularly well suited to financial services, technology, travel, entertainment, hospitality and consumer brands looking to build awareness among high-volume audiences. Its proximity to the South Bank, Westminster and London’s theatre district also makes Waterloo an excellent choice for campaigns targeting domestic and international visitors.
Nearby Landmarks
Discover London’s South Bank
Waterloo sits at the heart of London’s South Bank, surrounded by some of the capital’s best-known cultural attractions, entertainment venues and business destinations.
Nearby landmarks include:
- South Bank
- London Eye
- Southbank Centre
- National Theatre
- BFI Southbank
- SEA LIFE London Aquarium
- Westminster Bridge
- Jubilee Gardens
This combination of business, tourism and entertainment makes Waterloo an excellent location for brands looking to reach broad, high-value audiences in Central London.
mpaigns looking to reach affluent consumers and high volumes of visitors.
Tube Advertising Formats
Escalator Panels (these are also known as London Escalator Panels or LEPS) – they are the posters that you see at the side of the escalator as you travel to and from the train stations and tube platforms. Available in most major stations.
Tube car panels, also known as train car panels, are ads displayed on the interior of trains on the London Underground. They benefit from an average dwell time of of 21 minutes.
A cross track poster on the London Underground is a large poster that is displayed on the walls of the tunnel across from the platform. These posters offer a highly visible way to reach a large audience of commuters and travellers as they wait for their train.
Digital screens on the London Underground offer dynamic, high-impact advertising in key stations across the network. With the ability to run motion creative and update messaging quickly, they are ideal for brands seeking flexible, high-visibility exposure in high-traffic commuter environments.
Digital Escalator Panels are ideal for delivering captivating advertising messages. They can synchronise creative content with the environment to enhance the brand’s presence.
Paper posters reach a large audience and increases the frequency of your advertisements within the underground. These large posters are displayed in high-traffic areas of the station, providing maximum visibility for your brand.
Tube Advertising Case Studies
Polish Tourism
Polish Tourism London Underground Advertising Case Study The Polish Tourism Organisation partnered with Excite OOH to deliver a high-impact London Underground advertising campaign. Combining Cross
Thomson Reuters
Discover how Excite OOH helped Thomson Reuters promote Legal Geek 2025 through a targeted London Underground advertising campaign, combining premium digital formats to reach legal professionals travelling to the event.
Monday Haircare
Discover how Excite OOH helped MONDAY Haircare launch its Head-To-Toe Glow range with a London Underground advertising campaign across premium stations, reaching thousands of commuters every day.
Waterloo FAQs
Waterloo is one of the busiest stations in the UK, serving millions of passengers each year. Its combination of Underground and National Rail services makes it one of London’s most important transport hubs.
Available formats typically include Digital Screens, Cross-Track Posters, Escalator Panels, Tube Car Panels and traditional paper posters. Availability can vary depending on campaign dates.
Yes. Waterloo is one of London’s strongest locations for reaching commuters, office workers and business professionals, while also attracting large numbers of tourists and leisure visitors.
Yes. Campaigns can focus exclusively on Waterloo or be combined with other London Underground stations to increase reach across the capital.
Costs depend on the advertising format, campaign duration and availability.
Contact our team for a tailored recommendation and quotation based on your campaign requirements.
