Digital Escalator Advertising
Reach millions of London commuters with premium Digital Escalator Panels and Digital Ribbons across the London Underground.
Capture commuters during long escalator journeys with high-impact digital campaigns, flexible creative and exceptional frequency.
Premium Underground Locations
Appear across London’s busiest Tube stations, reaching millions of commuters every week.
Long Dwell Time
Passengers spend up to several minutes travelling on escalators, giving your campaign extended viewing time.
Dynamic Digital Creative
Use static artwork, motion graphics or multiple creatives to maximise attention and campaign performance.
What Is Digital Escalator Advertising?
Digital escalator advertising places your brand on high-definition digital screens positioned alongside London Underground escalators.
The network includes both Digital Escalator Panels and Digital Ribbons, allowing advertisers to dominate long commuter journeys where passengers naturally look ahead while travelling.
Unlike traditional posters, digital formats allow multiple creative executions, dayparting and rapid campaign updates, making them ideal for product launches, brand awareness campaigns and time-sensitive messaging.
Why Digital Escalator Advertising Works
Escalators create one of the longest uninterrupted viewing opportunities anywhere on the London Underground.
Passengers remain on the escalator for up to several minutes, repeatedly passing dozens of digital screens displaying your campaign. This combination of movement, repetition and premium station environments creates exceptional brand recall.
Digital campaigns can also rotate multiple creatives, schedule messaging throughout the day and deliver high-quality animated content that attracts attention without interrupting the commuter experience.
Frequently Asked Questions
Campaign costs vary depending on the stations selected, campaign duration and share of voice. Most campaigns start from around £15,000-£25,000, with larger London-wide campaigns requiring higher investment.
Digital Escalator Panels are portrait digital screens positioned along London Underground escalators. They display high-quality digital advertising throughout the commuter journey.
Digital Ribbons are long landscape digital screens installed along escalators. Their extended format creates highly impactful campaigns and is particularly effective for animated creative.
Digital Escalator formats are available across many of London’s busiest Underground stations, including key commuter hubs and major destinations. Availability varies by campaign dates.
Yes. Digital Escalator Advertising supports static artwork, subtle animation and video content, allowing brands to create more engaging campaigns than traditional printed formats.
Depending on availability and creative deadlines, campaigns can often be live within a few weeks. Our team will advise on production specifications and booking timelines.
