Polish Tourism
London Underground Advertising Case Study
The Polish Tourism Organisation partnered with Excite OOH to deliver a high-impact London Underground advertising campaign. Combining Cross Track Posters with Tube Car Panels, the campaign reached millions of passengers across the capital.
Reaching Millions of London Travellers
London’s Underground network provided the perfect environment to build awareness amongst both daily commuters and visitors arriving into the capital.
Premium Cross Track Posters were selected at key central stations including Leicester Square, while Tube Car Panels extended the campaign across the Elizabeth and Northern lines, keeping the brand visible throughout the passenger journey.
A Multi-Format Underground OOH Campaign
Using a combination of station and in-train advertising allowed the campaign to maximise both reach and frequency.
Passengers first encountered the creative while waiting on platforms before seeing the campaign again inside train carriages, reinforcing the message at multiple touchpoints and helping Polish Tourism stand out across London’s transport network.
