MONDAY Haircare
London Underground Advertising Case Study
MONDAY Haircare partnered with Excite OOH to promote its new Head-To-Toe Glow range through a London Underground advertising campaign.
Using premium platform posters across busy commuter stations, the campaign delivered high-frequency brand exposure to thousands of consumers throughout the capital.
Reaching Everyday Beauty Shoppers
As an FMCG brand, MONDAY Haircare needed to build widespread awareness among everyday consumers. London Underground advertising provided the perfect environment to reach large audiences during their daily commute, helping introduce the new product range to potential shoppers before they visited supermarkets, pharmacies and beauty retailers.
Premium poster sites across stations including Waterloo, Bond Street and Elephant & Castle placed the campaign in front of high volumes of commuters throughout the day.
Building Frequency Across the Underground Network
For fast-moving consumer goods, repeated exposure plays a key role in driving brand recognition. By placing the creative within busy London Underground stations, commuters encountered the campaign naturally as part of their everyday journey, increasing familiarity with the new product launch.
The premium poster format delivered a clean, impactful creative that stood out within the station environment, ensuring the campaign remained highly visible among thousands of daily passengers.
