Oxford Circus At A Glance
Station Details
Station
Oxford Circus
Zone
Zone 1
Lines
Bakerloo, Central & Victoria
Ad Formats
Digital Screens, Cross-Track Posters, Posters, Escalator Panels, Digital Escalators & Tube Car Panels
Overview
Oxford Circus is one of the busiest stations on the London Underground, serving the heart of London’s West End.
Positioned at the junction of Oxford Street and Regent Street, it provides exceptional access to shoppers, tourists, commuters and leisure visitors throughout the day, making it one of London’s most sought-after advertising locations.
Why Advertise At Oxford Circus?
Oxford Circus is one of London’s premier advertising locations, attracting millions of passengers every year. Located in the centre of the West End, the station sits beneath two of the UK’s busiest shopping streets, Oxford Street and Regent Street, placing brands in front of consumers at the point they’re ready to shop, explore and spend.
The station is served by the Bakerloo, Central and Victoria lines, creating a constant flow of commuters, visitors and tourists from across London and beyond. Whether you’re launching a retail campaign, promoting an entertainment event or building national brand awareness, Oxford Circus delivers exceptional visibility in one of the capital’s highest-footfall environments.
Audience Profile
Oxford Circus attracts one of the most diverse audiences on the London Underground, with a constant mix of commuters, shoppers, tourists and leisure visitors passing through the station from morning until late evening. Its location at the heart of London’s West End means brands benefit from exceptional exposure throughout the day, particularly during weekends and peak shopping periods.
The station is especially well suited to retail, fashion, luxury, beauty, technology, entertainment and lifestyle brands looking to reach consumers while they’re actively shopping, dining or exploring the city. For campaigns focused on building broad brand awareness in a premium Central London location, Oxford Circus remains one of the network’s most sought-after advertising destinations.
Nearby Landmarks
Discover London’s Retail & Entertainment District
Oxford Circus sits at the centre of one of Europe’s most famous shopping and leisure destinations, surrounded by flagship stores, luxury retailers, restaurants, theatres and cultural attractions.
Nearby landmarks include:
- Oxford Street
- Regent Street
- Carnaby Street
- Soho
- Liberty London
- Selfridges
- Hamleys
- Piccadilly Circus (10-minute walk)
This combination of shopping, business and entertainment makes Oxford Circus an excellent choice for campaigns looking to reach affluent consumers and high volumes of visitors.
Tube Advertising Formats
Escalator Panels (these are also known as London Escalator Panels or LEPS) – they are the posters that you see at the side of the escalator as you travel to and from the train stations and tube platforms. Available in most major stations.
Tube car panels, also known as train car panels, are ads displayed on the interior of trains on the London Underground. They benefit from an average dwell time of of 21 minutes.
A cross track poster on the London Underground is a large poster that is displayed on the walls of the tunnel across from the platform. These posters offer a highly visible way to reach a large audience of commuters and travellers as they wait for their train.
Digital screens on the London Underground offer dynamic, high-impact advertising in key stations across the network. With the ability to run motion creative and update messaging quickly, they are ideal for brands seeking flexible, high-visibility exposure in high-traffic commuter environments.
Digital Escalator Panels are ideal for delivering captivating advertising messages. They can synchronise creative content with the environment to enhance the brand’s presence.
Paper posters reach a large audience and increases the frequency of your advertisements within the underground. These large posters are displayed in high-traffic areas of the station, providing maximum visibility for your brand.
Tube Advertising Case Studies
Polish Tourism
Polish Tourism London Underground Advertising Case Study The Polish Tourism Organisation partnered with Excite OOH to deliver a high-impact London Underground advertising campaign. Combining Cross
Thomson Reuters
Discover how Excite OOH helped Thomson Reuters promote Legal Geek 2025 through a targeted London Underground advertising campaign, combining premium digital formats to reach legal professionals travelling to the event.
Monday Haircare
Discover how Excite OOH helped MONDAY Haircare launch its Head-To-Toe Glow range with a London Underground advertising campaign across premium stations, reaching thousands of commuters every day.
Oxford Circus FAQs
Oxford Circus is one of the busiest stations on the London Underground, serving millions of passengers each year. Its location in London’s West End makes it a key destination for commuters, shoppers and tourists.
Available formats typically include Digital Screens, Cross-Track Posters, Escalator Panels, Tube Car Panels and traditional paper posters. Availability can vary depending on campaign dates.
Yes. Oxford Circus is one of London’s most popular locations for retail, fashion, beauty and consumer brand campaigns thanks to its proximity to Oxford Street and Regent Street.
Yes. Campaigns can be booked exclusively at Oxford Circus or combined with other London Underground stations to increase reach across London.
Costs depend on the advertising format, campaign duration and availability.
Contact our team for a tailored recommendation and quotation based on your campaign requirements.
