Plan a Travel & Tourism OOH Campaign
Considering out of home advertising for a travel or tourism brand?
Share a few details and our team will recommend the most effective OOH approach for your destination, route, or campaign objectives.
Building Travel & Tourism Brands at Scale
Travel is a high-consideration category. Consumers don’t book instantly, but the brands and destinations they remember are the ones they choose.
Out of home advertising plays a critical role in the travel decision journey by:
Inspiring destination awareness
Building trust and credibility at scale
Influencing destination choice well before the point of booking
Reinforcing brand presence across key travel corridors
From destination launches to airline route promotions and hotel brand campaigns, OOH allows travel brands to own physical space in the real world, creating emotional impact that digital channels alone cannot deliver.
Supporting Awareness, Consideration & Demand
Travel and tourism brands operate across long booking windows, seasonal peaks and competitive markets. OOH supports every stage of the funnel.
Awareness: Large-format and airport media build mental availability and destination appeal
Consideration: Transport hubs and commuter environments reinforce brand recall
Demand: Tactical messaging supports seasonal offers, new routes and event-led travel
By combining reach-led placements with contextually relevant environments, we ensure your message is seen by the right audience at the right moment.
Plan a Travel & Tourism OOH Campaign
Considering out of home advertising for a travel or tourism brand?
Share a few details and our team will recommend the most effective OOH approach for your destination, route, or campaign objectives.
Key OOH Formats Used by Travel & Tourism Brands
Travel and tourism brands use a wide range of out of home advertising formats to reach audiences at key moments of movement, intent and consideration. From airport advertising and transport hubs to large-format and digital OOH, each format plays a specific role in building destination awareness, influencing travel decisions and driving long-term brand growth.
Airports & Airline Environments
Airport advertising allows travel and tourism brands to reach travellers at moments of high intent. From arrivals and departures to lounges and baggage halls, airport OOH builds destination awareness, supports route launches and reinforces brand presence among international and domestic audiences.
This format is particularly effective for airlines, tourism boards and hotel brands looking to influence travel decisions before and during the journey.
Transport &
Commuter Hubs
Advertising across rail stations, underground networks and commuter hubs delivers repeated exposure to frequent travellers and urban audiences. These environments support sustained brand recall and consideration, making them ideal for travel brands targeting short-haul, city-break and domestic tourism markets.
Transport OOH works especially well as part of always-on travel advertising strategies.
Large-Format &
Digital OOH
Large-format and digital out of home advertising enables travel brands to showcase destinations visually at scale. High-impact roadside locations and digital screens help dominate city entry points, reinforce brand salience and deliver national reach.
Digital OOH also allows for flexible messaging, seasonal creative and dynamic destination-led storytelling.
How Travel & Tourism Brands Use Advertising to Drive Growth
Travel brands use out of home advertising to support a wide range of objectives, including:
Launching new airline routes or destinations
Driving awareness for seasonal travel periods
Repositioning destinations or tourism brands
Increasing brand preference in competitive markets
Supporting trade, consumer and partner campaigns
OOH works alongside digital, social and performance marketing by building long-term brand strength and improving overall campaign effectiveness.
Travel & Tourism Advertising FAQs
Travel OOH campaigns can be measured using reach, frequency, footfall uplift, brand lift studies, website traffic correlation and booking intent metrics, depending on objectives.
Budgets vary depending on format, locations and duration. Campaigns can range from targeted regional activations to national or international rollouts.
