London Taxi Advertising
London taxis constantly move through busy urban areas, exposing ads to a large, diverse audience throughout the day as a highly visible out of home advertising format.
Advertisers can tap into the iconic history of the classic black cab to raise brand awareness across the city.
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Ready to plan your taxi advertising campaign?
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Taxi Advertising Formats
Large side panels on London’s latest electric/hybrid taxis. Offering bold visibility across busy streets, they deliver maximum reach with the added benefit of a greener, modern fleet. Perfect for brands seeking both scale and sustainability.
Full vinyl wraps on hybrid-electric taxis, transforming the entire vehicle into a striking moving billboard. These premium formats combine powerful brand presence with eco-friendly appeal, aligning your campaign with London’s growing sustainable fleet.
Taxi Tip Seats (TXE)
Eye-level ads inside the new electric taxis, displayed on fold-down seats for constant visibility. TXE models feature three tip seats versus two in classic cabs, giving advertisers more inventory and longer passenger dwell time in a modern, eco-conscious environment.
Large side panels attached to the iconic black cab. Supersides remain one of the most recognisable and effective taxi formats in London, offering prominent visibility across busy streets and long-lasting brand exposure.
Full wraps covering the exterior of the traditional London taxi. These liveries turn the cab into a moving billboard, delivering strong impact with high reach and reinforcing the instantly recognisable look of the classic black cab.
Taxi Tip Seats (TX)
Fold-down seat panels inside the original TX model taxis. With two tip seats per cab, this format delivers eye-level advertising to passengers during their journey, keeping your brand message front and centre in an uncluttered environment.
Get A Quote Today
Ready to plan your taxi advertising campaign?
Please fill out this form and one of our team will be in touch to help you get started.
Benefits of London Taxi Advertising?
Mobile Visibility
Taxis travel throughout cities, exposing ads to a wide audience across different neighbourhoods and demographics. This mobile nature allows advertisers to reach people in various locations throughout the day.
High Impressions
Taxis operate for long hours, often in high-traffic and densely populated urban areas. This results in numerous daily impressions, as the moving advertisements are seen by pedestrians, other drivers, and passengers.
Cost-effective
Compared to traditional billboards or other forms of outdoor advertising, taxi ads can be more affordable while still providing extensive exposure. The cost per impression tends to be lower due to the high visibility and mobility of taxis.
How to advertise on London Taxis?
To advertise on the London taxis, you’ll need to work with specialists like us. The first step is to reach out, either through our website or by phone, to discuss your advertising goals, budget, and preferred locations or formats.
Once you’ve established contact, we will guide you through the whole process. This typically involves choosing your advertising locations and formats, determining the campaign duration, and designing your creative content.
We’ll provide you with specifications for your chosen formats and help ensure your advertisements comply with local regulations and TfL’s advertising guidelines.
After approving your designs and finalising the contract, we will handle the logistics of printing installing your advertisements across the chosen locations.
Looking for Taxi Advertising in Other Cities?
We also plan and deliver taxi advertising campaigns across major UK cities, including:
Frequently Asked Questions
The cost of taxi advertising varies widely depending on factors such as location, campaign duration, number of taxis, and ad format. Generally, prices can range from a few hundred pounds per month for a single taxi to tens of thousands for a large-scale campaign across multiple cities.
Taxi advertising is effective due to its high visibility and mobile nature. Studies have shown that it can increase brand recall and purchase intent. However, exact effectiveness depends on factors like ad design, campaign duration, and target audience alignment.
Large, densely populated cities with heavy traffic and a strong taxi presence tend to be most effective for taxi advertising. Cities like London, Manchester, and Edinburgh are often considered prime locations. However, the “best” city depends on your target market and campaign goals.
The ideal duration varies, but most experts recommend a minimum of 3-6 months to achieve significant impact. Longer campaigns (6-12 months or more) often provide better results in terms of brand recognition and recall.
While not as precise as digital advertising, you can target to some extent with taxi advertising. Some companies offer options to advertise on taxis that primarily serve certain neighbourhoods or routes.
Yes, you can hire fully wrapped London taxis featuring your brand’s advertising. They’re ideal for PR stunts, brand launches, and experiential campaigns.
