Sainsbury’s Entrance Advertising
Advertise on digital screens positioned at and outside Sainsbury’s store entrances, reaching shoppers nationwide at the moment they arrive, as part of our supermarket advertising offering.
Deliver high-impact, full-motion creative in high-footfall retail environments where purchase intent is strongest.
Storefront Proximity
Reach Sainsbury’s shoppers as they enter and exit stores, positioning your brand at a key decision-making moment in the shopping journey.
High Attention, Full Motion
Digital entrance formats deliver strong visibility and recall, with motion creative standing out in busy retail environments.
Nationwide Retail Reach
Access advertising locations across Sainsbury’s stores nationwide, delivering consistent exposure at scale in trusted supermarket settings.
What Is Sainsbury’s Entrance Advertising?
Sainsbury’s entrance advertising uses digital screens positioned at or immediately outside Sainsbury’s store entrances to reach shoppers during high-attention moments. Screens are typically located along pedestrian approaches, entrance foyers, or nearby exterior walkways, ensuring repeat visibility across daily and weekly shopping trips.
Because the format sits at the point of arrival and departure, it combines the reach of out-of-home advertising with the relevance of retail media, making it ideal for brands looking to influence shoppers close to the point of purchase.
Best for: FMCG brands, food and drink launches, retail promotions, quick-service restaurants, delivery apps, local services, and brand awareness campaigns.
Why Sainsbury’s Entrance Advertising Works
Sainsbury’s entrance advertising reaches consumers at one of the most influential moments in the shopper journey, just before or immediately after they enter store.
Shoppers are already in a retail mindset, making this format highly effective for both brand awareness and short-term activation.
Key advantages include:
High-intent audiences in a supermarket environment
Repeated exposure from regular shopping habits
Strong attention due to close proximity and screen brightness
Contextual credibility from trusted retail settings
Flexible creative that can be updated quickly
As part of the wider Sainsbury’s retail environment, entrance advertising offers scale and consistency while remaining highly targeted.
Frequently Asked Questions
Sainsbury’s entrance advertising costs £975 per panel for a two-week campaign. Pricing is fixed per screen, making it easy to plan and scale campaigns by adding locations while keeping budgets predictable.
We’ll recommend the number of panels based on your target coverage and campaign objectives.
Campaigns typically run for a minimum of two weeks. This provides enough time to build frequency and ensure your message is seen multiple times by regular Sainsbury’s shoppers, helping to drive meaningful impact.
Yes. Sainsbury’s entrance advertising can be planned at local, regional, or nationwide level, using the same two-week booking structure across multiple stores.
This allows brands to scale quickly while maintaining consistent messaging across locations.
Sainsbury’s entrance advertising supports static and motion creative. We’ll provide full specifications and guidance to ensure your creative performs effectively in a high-footfall supermarket environment.
With creative ready, campaigns can usually go live within 5–10 working days, subject to approval and screen availability.
Yes. As this format sits within a supermarket environment, brands that directly compete with Sainsbury’s services may not be permitted.
This typically includes categories such as:
Financial services
Telecoms
Insurance
Opticians and healthcare services
We’ll always confirm category eligibility before booking and advise if alternative supermarket advertising formats are more suitable.
