Plan A Shopping Centre Advertising Campaign
Tell us your objectives, locations and timelines and our team will plan the right shopping centre advertising approach for your brand.
Reaching Shoppers In High-Footfall Retail Destinations
Shopping centre advertising connects brands with consumers in dynamic retail environments such as Westfield London, Trafford Centre, Bluewater and other major UK shopping malls.
Unlike supermarkets, shopping centres attract visitors with more time to browse, explore and discover. Campaigns benefit from longer dwell times, relaxed mindsets and premium surroundings, making them ideal for brand storytelling, launches and high-impact awareness.
With placements positioned at entrances, atriums, escalators and along key walkways, shopping centre advertising ensures consistent visibility throughout the customer journey.
Shopping centre advertising is a core part of our retail media advertising offering, helping brands connect with consumers across premium shopping environments throughout the UK.
Supporting Promotions, Launches And Brand Growth
Shopping centre advertising is highly effective for brands looking to support retail promotions, new store openings, seasonal campaigns and major product launches.
By placing ads close to stores, food courts, cinemas and leisure areas, brands can influence consumers at multiple touchpoints during their visit. This makes shopping centre media especially powerful for fashion, beauty, technology, automotive and entertainment brands.
Campaigns can be scaled locally, regionally or nationally, allowing brands to build awareness, drive footfall and reinforce messaging in premium retail environments.
Plan A Shopping Centre Advertising Campaign
Tell us your objectives, locations and timelines and our team will plan the right shopping centre advertising approach for your brand.
Key Shopping Centres You Could Reach
Westfield London
Advertising at Westfield London places your brand inside one of Europe’s largest and most prestigious shopping centres. With consistently high footfall and a strong mix of fashion, beauty, technology and lifestyle brands, Westfield London advertising is ideal for reaching affluent, trend-led audiences in a premium retail environment.
Westfield Stratford City
Westfield Stratford City advertising offers access to one of the UK’s busiest shopping centres, attracting millions of visitors each year. Located in East London, it delivers exceptional dwell times and high volumes of leisure-led footfall, making it a powerful location for large-scale brand campaigns and retail launches.
Trafford Centre
The Trafford Centre is one of the UK’s most iconic retail destinations, drawing visitors from across the North West. Trafford Centre advertising provides high-impact digital formats and prominent placements throughout the mall, ideal for national brands looking to drive awareness, consideration and in-store footfall.
Bluewater
Bluewater advertising connects brands with high-spending audiences in a major retail and leisure destination just outside London. With long visit durations and a strong mix of premium retailers, Bluewater shopping centre advertising is well suited to brand-building and retail-focused campaigns.
Bullring
Located in the heart of Birmingham, Bullring and Grand Central advertising delivers access to one of the UK’s busiest city-centre retail hubs. With close proximity to major transport links, advertising here captures shoppers, commuters and leisure visitors at scale.
Liverpool ONE
Liverpool ONE advertising places your brand within a leading open-air shopping destination, attracting visitors across retail, dining and entertainment. Campaigns benefit from high dwell times and prominent digital formats throughout the city-centre environment.
How Brands Use Shopping Centre Advertising
Brands use shopping centre advertising to build awareness, support retail activity and engage consumers in premium, high-footfall environments.
Digital screens and large-format displays are commonly used to showcase new collections, seasonal offers and brand storytelling. Experiential and interactive formats allow brands to create memorable moments that drive social sharing and in-store visits.
Campaigns can be aligned with peak trading periods such as Christmas, sales events and school holidays, ensuring maximum exposure when footfall is at its highest.
Shopping Centre Advertising FAQs
Shopping centre advertising costs vary depending on location, format and campaign duration.
Campaigns typically start from around £1,000, with premium shopping centres, large digital screens and high-impact formats ranging up to £10,000+. Budgets can be scaled to suit local, regional or national campaigns.
Yes. In addition to major retail destinations, shopping centre advertising can be planned across a wide range of UK shopping centres including locations such as Manchester Arndale, Canary Wharf Shopping Centre, Trinity Leeds, St David’s Cardiff, Metrocentre and other regional retail hubs. Campaigns can be tailored to individual centres or combined across multiple locations.
