Escalator Panel Advertising
Advertising positioned alongside escalators in London Underground stations.
Deliver repeated exposure and strong visibility as passengers move through high-footfall station environments.
High-Footfall Locations
Positioned in busy Underground stations with consistent passenger flow throughout the day.
Extended Viewing Time
Seen by passengers as they stand on escalators, creating longer dwell times than many station formats.
Network-Wide Buying
Escalator panel campaigns are booked across the London Underground network for broad, consistent reach.
What Are Escalator Panels?
Escalator panels are static advertising panels positioned along escalators within London Underground stations, typically placed at eye level as passengers travel up or down between platforms and concourses.
Because passengers remain stationary on escalators, these panels benefit from extended viewing time and repeated exposure, making them highly effective for brand awareness campaigns. Escalator panel advertising sits within some of the busiest areas of the Underground, ensuring consistent visibility among commuters and leisure travellers alike.
As part of London Underground advertising, escalator panels offer a strong balance between impact, frequency, and scale, particularly within high-traffic station environments.
Why Escalator Panel Advertising Works
Escalator panel advertising works by combining high footfall with prolonged viewing time in moments where passengers have little else competing for their attention.
As commuters move through stations, escalators create a natural pause in movement, allowing advertising messages to be absorbed more easily than in fast-moving environments. This makes escalator panels particularly effective for clear, visually led creative designed to build recognition and recall.
Positioned throughout the London Underground network, escalator panels also benefit from the prestige and trust associated with the Tube, reinforcing brand credibility at scale.
Frequently Asked Questions
Escalator panel advertising typically starts from £200 per poster, with final costs depending on campaign duration, availability, and scheduling across the London Underground network.
Our team will always confirm pricing and availability before booking to ensure campaigns are planned efficiently and transparently.
Most escalator panel campaigns run for two to four weeks, although longer campaigns are often used to build frequency and brand recall among regular commuters.
Escalator panels are positioned along escalators within Underground stations, typically between platforms, concourses, and exits in high-footfall areas.
Once artwork is approved, campaigns can typically go live within two to three weeks, subject to availability and production timelines.
