Underground Digital Screen Advertising
Digital screen advertising across the London Underground, including Tube stations and platforms in high-footfall locations.
Premium DOOH advertising positioned in high-footfall stations to deliver standout visibility and scale.
High-Footfall Station Coverage
Digital screens positioned across busy Underground stations, reaching millions of passengers every week in transit environments.
Premium Screen Visibility
Bright, high-definition screens deliver clear, eye-catching creative that stands out in busy station environments.
Scalable Network Buying
Campaigns can run across multiple stations or the full network, supporting both targeted and large-scale Underground advertising.
What Are London Underground Digital Screens?
London Underground digital screens are high-impact digital advertising displays positioned throughout Tube stations, including platforms, concourses, corridors, and ticket halls.
These screens are designed to capture attention in moments of natural dwell time, such as waiting, walking, or transitioning between platforms. Often referred to within the industry as formats like D6s, D12s, and large digital panels, Underground digital screens provide consistent, premium exposure in some of London’s busiest public spaces.
Digital screen advertising on the Tube is widely used for brand awareness campaigns, product launches, entertainment releases, and mass-market messaging, offering strong visibility without relying on outdoor weather conditions.
Why London Underground Digital Screen Advertising Works
London Underground digital screen advertising works because it combines scale, repetition, and premium positioning in environments where audiences are highly attentive.
Passengers move through stations daily, often multiple times a day, creating repeated exposure that reinforces brand recall over time. Positioned in high-traffic areas, digital screens are viewed by commuters, shoppers, tourists, and professionals throughout the day.
As part of a wider London Underground advertising strategy, digital screens offer a modern, high-impact format that complements other Tube formats while delivering consistent, distraction-free brand visibility at scale.
Frequently Asked Questions
Digital screen advertising on the London Underground typically starts from £1,500 per two weeks, depending on station selection, share of voice, campaign duration, and network coverage.
Premium city-centre stations and higher share-of-voice packages are priced higher due to increased footfall.
The standard share of voice depends on the screen format.
D6 digital screens typically run 6 seconds every 36 seconds, equating to a 1/6 or 16.67% share of voice.
D12 digital screens typically run 10 seconds every 60 seconds, also equivalent to a 1/6 or 16.67% share of voice.
Higher shares of voice may be available depending on station selection and campaign requirements.
Yes. Underground digital screens support full-motion creative, allowing animated and dynamic visuals to be displayed.
However, sound is not permitted, so creative must be designed to communicate clearly without audio. Our team can advise on best practice for motion-led Underground digital creative.
Yes. Due to high footfall, repeated exposure, and premium station environments, Underground digital screens are widely used for brand awareness and launch campaigns.
