Cross-Track Poster Advertising
Advertising positioned opposite platforms across London Underground stations.
Deliver high-impact visibility and long viewing times as passengers wait for arriving trains.
High-Impact Visibility
Large-format posters positioned directly opposite platforms in passengers’ line of sight.
Extended Viewing Time
Seen repeatedly by passengers as they wait for trains, creating strong message recall.
Premium Underground Environment
Displayed in one of London’s most trusted and recognisable public transport environments.
What Are Cross-Track Posters?
Cross-track posters are large advertising panels positioned on the wall opposite Underground platforms, directly facing passengers as they wait for trains to arrive.
Because passengers often spend several minutes on platforms, cross-track posters benefit from extended, uninterrupted viewing time, making them one of the most impactful formats within London Underground advertising. Their size and placement allow brands to deliver bold creative that is easy to absorb, even in busy station environments.
As a highly visible station-based format, cross-track posters are widely used for brand launches, entertainment campaigns, retail promotions, and major announcements, offering strong presence at scale across the Tube network.
Why Cross-Track Poster Advertising Works
Cross-track poster advertising works by placing large-format creative directly in front of waiting passengers during moments of natural dwell time.
Unlike fast-moving environments, platforms encourage repeated glances as passengers look up and down the track, allowing messages to be absorbed gradually and remembered more effectively. This makes cross-track posters particularly powerful for visually led campaigns that rely on scale, simplicity, and impact.
As part of the London Underground advertising network, cross-track posters also benefit from the prestige and trust associated with the Tube, reinforcing brand credibility in one of London’s most recognised public environments.
Frequently Asked Questions
Cross-track poster advertising typically starts from £2,500, with final costs depending on campaign duration, availability, and scheduling across the London Underground network.
Our team will always confirm pricing and availability before booking to ensure campaigns are planned clearly and efficiently.
Most cross-track poster campaigns run for two to four weeks, with longer durations often used to build frequency and reinforce brand awareness.
Cross-track posters are positioned on walls opposite Underground platforms, directly facing passengers as they wait for trains.
Yes. Cross-track poster advertising can be planned across the London Underground network or at selected stations, depending on availability and campaign objectives.
Station-specific cross-track posters are often used for high-impact launches, premium placements, or campaigns focused on key commuter locations.
