Major League Baseball
London Taxi Advertising Case Study
Major League Baseball partnered with Excite OOH to promote the MLB London Series, building excitement ahead of the games at London Stadium.
Using a fleet of fully branded London taxis, the campaign delivered widespread visibility across the capital, helping introduce the event to sports fans, commuters and international visitors.
Building Excitement Before A Major Sporting Event
Launching a major international sporting event requires visibility well before the first pitch. London taxi advertising allowed Major League Baseball to build anticipation across the capital, reaching audiences throughout their daily journeys and placing the campaign in some of London’s busiest locations.
By taking the campaign directly onto the streets, MLB created continuous exposure in high-footfall areas, helping generate awareness ahead of the London Series.
Taking The London Series Across The Capital
Unlike static advertising, London taxis travel throughout the city, reaching audiences across business districts, tourist destinations and entertainment hotspots.
The fully wrapped taxi fleet acted as moving billboards, reinforcing the MLB London Series brand while encouraging fans to discover the event. The campaign combined the impact of bold creative with the flexibility of mobile outdoor advertising, ensuring the London Series remained visible wherever people travelled.
