Hyatt Hotels
London Taxi Advertising Case Study
Hyatt Hotels partnered with Excite OOH to promote its hotels during two of the UK’s most prestigious sporting events: The Championships, Wimbledon and the British Grand Prix at Silverstone.
Using branded London taxis, the campaign reached affluent visitors, business travellers and sports fans as they travelled across London.
Reaching Visitors During Major Sporting Events
Major sporting events attract thousands of domestic and international visitors, creating valuable opportunities for hotel brands to build awareness. London taxi advertising allowed Hyatt Hotels to position its brand in front of audiences travelling between hotels, transport hubs and event venues throughout the capital.
The campaign combined high-impact taxi wraps with strategic timing around Wimbledon and the Formula 1 season, ensuring Hyatt remained visible during periods of exceptionally high visitor numbers.
Mobile Advertising Across London
Unlike traditional roadside advertising, London taxis travel throughout the city, allowing Hyatt Hotels to reach audiences across central London, key tourist destinations and premium hospitality locations.
The fully wrapped taxis acted as moving billboards, generating continuous brand exposure while reinforcing Hyatt’s presence during two of the UK’s busiest sporting events.
