Discover how much London taxi advertising costs, which formats work best, and how to reach millions across the capital.
Introduction
London taxis are part of the city’s identity. Everyone knows them. They’re trusted, iconic, and always on the move. That’s why London taxi advertising is one of the most effective ways to put your brand in front of people.
A billboard stays in one place. A taxi doesn’t. Your advert moves across the city — from Heathrow to the West End, from Canary Wharf to Camden. Every day, thousands of people see it.
In this guide, we’ll explain the formats, the costs, and why taxi advertising in London is still one of the best marketing choices in 2025.
Why Advertise on London Taxis?
Taxi advertising works because it’s everywhere. Here’s why brands choose it:
- It moves with people. Taxis go where the crowds go.
- It looks premium. A brand on a black cab feels established and respected.
- It reaches everyone. Tourists, shoppers, commuters, business people — all see it.
- It lasts longer. Passengers inside the cab look at ads for the whole journey.
If you want visibility and trust, taxi advertising delivers both.
Taxi Advertising Formats in London
You can advertise on taxis in several ways. The format you choose depends on your goals and budget:
- Full Wraps – Your brand takes over the whole cab. Maximum impact. Impossible to miss.
- Supersides – Big panels on one side of the cab. Eye-catching in traffic or busy shopping areas.
- Interiors (Tip Seats & Panels) – Ads inside the cab. Passengers see them for minutes at a time. Great for offers or app downloads.
Each option has strengths. Full wraps build prestige. Supersides give strong reach at lower cost. Interiors capture attention during the ride.
How Much Does London Taxi Advertising Cost?
So, how much does it cost to advertise on taxis in London? Prices vary, but here are the typical 2025 rates:
| Format | Typical Cost (per taxi, per month) |
Recommended For |
|---|---|---|
| Full Wraps | £3,000–£4,000 | Maximum impact, 360° brand visibility |
| Supersides | £500–£700 | Cost-effective reach in busy streets & traffic |
| Interiors | £100–£200 | Engaging passengers during rides |
A single taxi can get thousands of views in a day. A fleet of 20+ taxis can deliver millions of impressions each month.
What affects the cost?
- The number of taxis you book
- How long the campaign runs
- Season (Christmas and summer events are more expensive)
- Vinyl printing and wrapping costs
Compared to buses or the London Underground, taxi advertising in London sits in the middle: affordable, flexible, and still premium.
Who Uses Taxi Advertising?
Taxi advertising works for all kinds of brands. Some of the most common are:
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✈️ Tourism boards – Capture global visitors arriving into Heathrow & King’s Cross.
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🛍️ Retail & FMCG – Product launches that need “everywhere” visibility.
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💼 Finance & Tech – Premium perception in Canary Wharf, City, Shoreditch.
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🎟️ Events & PR Stunts – Eye-catching mobile activations for product drops.
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🧑🎓 Recruitment & Education – Reach students, professionals, and local talent.
Whether you’re a global brand or a local business, taxis get your message across London in style.
Case Study: Major League Baseball – London Series
When Major League Baseball brought the London Series to the London Stadium, they turned to London’s most iconic format to spread the word — black cabs.
- 100 branded London taxis hit the streets 100 days before the games.
- Each taxi featured MLB imagery and QR codes for direct ticket sales.
- The campaign delivered huge visibility citywide, while the QR codes drove measurable conversions.
By merging two cultural icons — MLB and London taxis — the campaign created instant recognition, boosted ticket sales, and reinforced the event’s status as a major moment on London’s sporting calendar.
Taxi Advertising for PR and Events
Taxis also work brilliantly for PR. Because they’re mobile, they can go wherever the buzz is.
- Film premieres often use branded taxis to collect guests.
- Fashion brands use them to make a splash at London Fashion Week.
- Startups run “Spot the Taxi” competitions on social media to boost reach.
Taxis can drive through high-footfall areas, line up outside venues, or even carry influencers and VIPs. They’re not just advertising — they’re part of the event.
Sustainability and Innovation in 2025
The London taxi fleet is changing fast. Most black cabs are now hybrid or electric, with new models built by the London Electric Vehicle Company (LEVC).
For brands, this means you can advertise on taxis without worrying about high emissions, while also supporting your sustainability message.
Taxi advertising is now both greener and smarter — aligning your brand with clean transport while leveraging innovative formats like digital taxi tops.
London Taxi Advertising FAQs (Costs, Effectiveness & Formats)
Taxi advertising costs depend on the format and fleet size. A single taxi wrap starts from around £3,000–£4,000 per month, while supersides are £500–£700 per month. Interiors are more affordable, at £100–£200 per month. Larger fleets and longer campaigns give better value.
Most brands see the best results with 8–12 week campaigns. Shorter bursts (4 weeks) are great for events, launches, or PR stunts, while longer runs build consistent brand recall.
A taxi can usually be wrapped in 3–5 days. For larger fleets, production is scheduled in batches, so you can expect a campaign to be ready within 3–4 weeks of artwork sign-off.
Yes — interior formats include tip-seat posters, digital screens, and branded receipts. These work well for app downloads, promotions, and QR codes since passengers have time to engage during their journey.
Yes — taxis are unique because they combine mobility and prestige. Unlike buses, they can access premium areas and events. Unlike Underground posters, they move across the city and reach audiences at street level.
According to the IPA, out-of-home works best when combined with other channels. Many brands run taxis alongside bus and Underground ads for maximum reach.
Taxis travel all over London, but you can choose where your fleet is based (Central, West End, Canary Wharf, airports, etc.). This gives you a way to align with your audience, whether it’s commuters, tourists, or business professionals.
Impact is tracked using reach and frequency estimates, GPS journey data, and campaign photography. Many brands also include QR codes or unique URLs on taxis to measure direct response.
Yes — most new London black cabs are electric or hybrid, helping brands promote in a more sustainable way while reaching huge audiences.
How to Book London Taxi Advertising
Booking taxi advertising in London is simple. At Excite OOH, we manage everything:
- Brief – Share your goals, budget, and timeline.
- Plan – We recommend the right formats and fleet size.
- Creative – Our artwork team adapts your design to taxi specs.
- Production – We handle the wrap and installation.
- Launch – Your campaign hits the streets with full reporting.
👉 Ready to start?
Contact Excite OOH today to put your brand on London’s most iconic moving billboards.
