CPM Calculator
Estimate your investment for programmatic digital out-of-home campaigns.
Programmatic DOOH CPM Calculator
Enter any two fields and the third will be calculated automatically.
Plan smarter programmatic DOOH campaigns
Estimate your campaign efficiency instantly.
Enter your investment and CPM or impressions to see how your programmatic DOOH budget translates into real reach and value.
This quick tool helps you:
– Understand CPMs at a glance
– Forecast impressions from your budget
– Compare performance across cities or formats
Simple, fast, and built to make media planning easier.
What is CPM in Programmatic DOOH?
CPM stands for Cost Per Thousand Impressions, a standard metric used to compare the cost-efficiency of ad campaigns across channels.
In programmatic digital out-of-home (DOOH) advertising, CPM helps you understand how much you’re paying to reach every 1,000 verified audience impressions across digital screens.
By tracking CPM, advertisers can:
– Measure cost-effectiveness across formats and cities
– Optimise bidding strategies in programmatic platforms
– Forecast reach and share of voice before activating campaigns
Typical CPMs for UK programmatic DOOH range from £6–£25, depending on location, dwell time, and targeting layers.
Why Use This CPM Calculator?
Our CPM Calculator helps you quickly understand the potential scale and efficiency of your digital out-of-home campaign.
By entering your budget, CPM, or impression goal, you can instantly model different spend scenarios, perfect for media planners, marketers, and agencies exploring programmatic DOOH.
Use it to:
– Compare spend vs. reach before briefing suppliers
– Estimate the cost of a regional or national activation
– Benchmark performance against other digital channels
ready to book programmatic?
Partner with one of the UK's leading programmatic DOOH agencies.
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