London Bus Advertising

Advertise on London’s iconic red buses and reach millions across the capital.

Bus advertising in London is one of the most powerful ways to build brand awareness.

With over 700 TfL routes and thousands of buses operating daily, it’s one of the most powerful and visible advertising formats for driving awareness and recall.

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Ready to plan your London bus advertising campaign?
Please fill out this form and one of our team will be in touch to help you get started.

Bus Advertising Formats

Bus Supersides

An example of bus advertising on London buses.

Supersides are the go-to choice for London bus advertising, offering huge impact in busy central areas like Oxford Street and Camden. Perfect for reaching pedestrians and drivers alike, these wide panels deliver constant visibility across TfL routes throughout the city.

Bus T-Sides

An example of bus advertising on London buses at Oxford Circus.

T-Sides combine portrait and landscape space for a striking, high-reach display. Seen on London’s double-deckers through Canary Wharf, Shoreditch and Westminster, they’re ideal for brands targeting professionals, commuters and shoppers on high-traffic routes.

Bus Rears

Bus Rear Advertising

A cost-effective option for constant on-the-road exposure. Bus rears keep your brand in view for drivers and passengers across outer London routes such as Croydon, Ealing and Enfield — great for local awareness campaigns.

Bus Wraps

ESN advert on a bus in London, the advert shows a strong woman exercising with the slogan made for athletes

Full-wrap advertising turns a London bus into a moving billboard. It’s a premium, city-wide format used for launches or bold creative takeovers, capturing attention from every angle as buses travel through major zones.

Bus Mega Rear

Mega Rear Bus Advertising

Mega Rears make a big statement on London’s busiest roads. Oversized and highly visible in traffic, they’re perfect for major announcements or brand awareness across central areas like Regent Street or Waterloo.

Bus Stops

Programmatic Digital Out of Home

Add extra reach with TfL bus stop advertising. These sites hit audiences on foot at key commuter and retail locations, complementing bus campaigns for even stronger London coverage.

Get A Quote Today​

Ready to plan your London bus advertising campaign?
Please fill out this form and one of our team will be in touch to help you get started.

Benefits of London Bus Advertising?

London’s transport network moves over 6.5 million passengers daily — making bus advertising one of the highest-impact formats for both local and national brands. From high-footfall retail areas to commuter-heavy corridors, bus ads drive brand recall and reach audiences city-wide.

Wide reach and high visibility

  • Expose ads to pedestrians, drivers, and commuters across Central and Greater London, from Oxford Street to Stratford.

  • Reach people in shopping districts, business areas, and tourist hotspots including Oxford Street, Shoreditch, and Westminster.

  • Increase brand awareness across multiple London boroughs and along key TfL bus routes.

Options To Suit All Budgets

  • Lower initial investment than many other London OOH formats, while offering huge daily reach.

  • Campaigns can be scaled by format, duration, and borough, from premium TfL routes in Zone 1 to suburban corridors across North and South London.

  • Different options suit various audience targets, from professionals in Zone 1 to families in outer boroughs.

Reach An Entire City With Ease

  • Access travel through multiple TfL networks and commuter corridors, reaching audiences throughout the capital.

  • Reach different locations at various times of day, from morning rush hour in Canary Wharf to weekend shopping in Camden.

  • Combine bus formats with bus stop or roadside OOH to build full coverage across London.

How to advertise on London Buses?

Excite OOH makes London bus advertising simple, effective and fully managed from start to finish.

Here’s how it works:

1. Plan: We identify the most relevant TfL routes and formats for your audience, whether city-centre or suburban.

2. Design: Our creative team ensures your artwork meets TfL specifications and looks outstanding on every bus.

3. Book: We handle all media buying and scheduling to secure optimal coverage across the network.

4. Deliver: Your campaign runs city-wide with clear performance tracking and support throughout.

From local businesses to national brands, Excite OOH helps you reach the right people, in the right places, at the right time. See how we plan campaigns here.

London Bus Advertising Supersides

Frequently Asked Questions

The cost of London bus advertising varies by format, route and campaign duration. Supersides typically start around £200 per week, while full bus wraps or Mega Rears can range from £1,500 to £3,000+ depending on visibility and reach.

Central London routes and TfL-managed placements command higher rates because of the increased exposure.

Yes, we can plan your campaign to cover specific boroughs like Camden, Westminster, or Croydon, or to span the entire TfL bus network across Greater London.

Whether you want to focus on commuter-heavy areas, high-footfall retail zones, or outer borough suburbs, we’ll build a route strategy that targets your ideal audience efficiently. Multi-area campaigns are ideal for brands looking for broad awareness while maintaining local relevance.

 

Absolutely. London bus advertising isn’t just for big brands, many local companies use smaller formats like Rears or Supersides to drive awareness in their catchment areas. It’s one of the few media channels that delivers large-scale reach at an accessible cost.

The ideal campaign duration depends on your goals. Short-term bursts (2–4 weeks) are great for promotions or launches, while longer campaigns (8–12 weeks) build sustained brand recall across London’s busy commuter network.

Because buses travel multiple routes each day, extended campaigns often generate better frequency and cost efficiency over time.

Bus advertising in London combines massive audience reach with constant mobility. TfL buses operate from early morning to late night, travelling through business districts, residential areas, and retail hubs thus meaning your message is always on the move.

The mix of long dwell times in traffic and daily route repetition ensures both awareness and familiarity, making it one of the most effective OOH formats in the capital.

  • Exposes ads to pedestrians, drivers, and passengers
  • Reaches people from various socioeconomic backgrounds

  • Increases brand awareness across different market segments

Example of advertising on London Buses

Ready For An Exciting Campaign?

Contact The Bus Specialists Today

Ready to plan your bus advertising campaign?
Fill in our form and one of our team will be in touch to help you get started.

[email protected]

020 4576 2064

71-75 Shelton Street, Covent Garden, London, WC2H 9JQ