Bus Wrap Advertising
Advertising displayed across fully wrapped buses operating throughout London and major UK cities.
A high-impact bus advertising format delivering large-scale visibility across busy urban routes.
Impossible to Ignore
Large-format bus wraps deliver standout visibility at street level across busy city routes.
High-Frequency Exposure
Seen repeatedly by pedestrians, drivers, and passengers throughout daily journeys.
Citywide Route Coverage
Bus wraps deliver moving brand exposure across key commuter routes, high streets, and city centres.
What Are Bus Wraps?
Bus wraps are full-vehicle advertising formats where a bus is wrapped in high-quality printed vinyl, covering the sides, rear, and in some cases the full exterior of the vehicle.
Applied directly to the body of the bus, a vinyl wrap transforms the vehicle into a moving billboard while protecting the original paintwork beneath. This format is commonly used across modern fleets as well as iconic London Routemaster buses, delivering standout visibility in city environments.
Operating on fixed routes through busy urban areas, wrapped buses provide continuous, repeated exposure across commuter corridors, retail districts, and residential neighbourhoods.
Why Bus Wrap Advertising Works
Bus wrap advertising works because it delivers large-format visibility at street level, repeatedly placing your brand in front of the same audiences as buses follow consistent routes throughout the day.
As buses move through high-traffic areas, brands benefit from exposure to multiple audience types, including pedestrians, drivers, commuters, shoppers, and residents. The size and coverage of a full bus wrap ensure creative remains visible even in crowded city environments.
Bus wraps are particularly effective for campaigns that rely on visual impact, repetition, and memorability, making them ideal for building brand awareness quickly and at scale.
Frequently Asked Questions
Wrapping a London bus typically starts from around £40,000 per bus, with final costs depending on campaign duration, bus type, and route coverage.
For London Routemaster buses, campaigns are planned in minimum packages of five vehicles, reflecting the scale and premium nature of this format. Our team will confirm availability, pricing, and options during the planning stage.
Bus wrap advertising in London operates across key commuter routes, high streets, and central London areas, delivering repeated exposure throughout the city.
Because bus routes are fixed, wrapped buses pass through the same locations multiple times per day, helping build strong awareness across London audiences.
Bus wrap advertising campaigns typically run for four weeks or longer, with extended durations often used to maximise exposure and brand recall.
Our team will advise on the most effective campaign length based on your objectives and coverage requirements.
The physical installation of a bus wrap usually takes one to two days per vehicle, once the bus is available for wrapping.
The overall timeline for a bus wrap advertising campaign is typically three to five weeks, allowing time for artwork approval, vinyl production, scheduling, and installation.
Yes. Full bus wraps are considered a premium out-of-home advertising format due to their size, visibility, and dominance in busy city environments.
They’re commonly used for major brand launches, entertainment releases, and flagship awareness campaigns.
