Bus Superside Advertising
Advertising displayed on large-format superside panels along the sides of buses operating across London and major UK cities.
A high-impact bus advertising format delivering standout visibility along busy urban routes.
Pedestrian-Facing Placement
Superside panels are positioned along the sides of buses, delivering clear, eye-level visibility to pedestrians in busy city environments.
High-Frequency Exposure
Seen repeatedly by pedestrians, drivers, and passengers as buses follow fixed routes.
Citywide Route Coverage
Displayed across key commuter corridors, high streets, and city centres.
What Are Bus Supersides?
Bus supersides are large-format advertising panels positioned along the exterior sides of buses, typically running almost the full length of the vehicle.
Bus supersides are also commonly referred to as bus side advertising or bus side ads, describing their prominent placement along the exterior sides of buses.
Designed for maximum visibility at street level, supersides place creative directly in the line of sight of pedestrians, drivers, and roadside audiences. As buses move through busy urban environments, supersides deliver repeated exposure across high-footfall areas and key commuter routes.
Bus supersides are widely used for brand awareness campaigns, entertainment releases, retail promotions, and city-wide messaging, offering strong impact without the full commitment of a complete bus wrap.
Why Bus Superside Advertising Works
Bus superside advertising works because it combines large-format creative with consistent route-based exposure.
As buses operate along fixed routes, superside panels pass through the same streets multiple times per day, reinforcing brand messaging through repetition. Positioned at eye level, supersides remain highly visible in traffic, at bus stops, and along pavements, making them particularly effective in dense urban environments.
Supersides offer a balance between scale, frequency, and flexibility, making them a popular choice for advertisers looking for strong impact with efficient coverage.
Frequently Asked Questions
Bus superside advertising typically starts from £275 per panel, with campaigns booked in minimum packages of 10 panels.
Final costs depend on campaign duration, city, route coverage, and availability, and our team will confirm pricing during the planning stage.
Bus supersides operate across busy urban routes, commuter corridors, high streets, and city centres, delivering repeated exposure throughout the day.
Bus superside campaigns typically run for two weeks or longer, with longer durations used to maximise frequency and brand recall.
Bus superside advertising in London runs across busy commuter routes, high streets, and central London areas, delivering repeated exposure throughout the city.
Because buses follow fixed routes, superside panels pass through the same locations multiple times per day, making them an effective format for building awareness across London audiences.
