Bus Rear Advertising
Advertising displayed on the rear panels of buses operating across London and major UK cities.
A highly visible bus advertising format delivering strong exposure to drivers and vehicles in traffic.
Traffic-Facing Visibility
Rear panels are positioned directly in the line of sight of drivers and vehicles in traffic.
High Dwell Time Exposure
Seen repeatedly at traffic lights, junctions, and slow-moving roads.
Cost-Effective Visibility
Bus rear panels offer a budget-efficient way to achieve repeated exposure across busy urban routes.
What Are Bus Rears?
Bus rears are advertising panels positioned on the back of buses, designed to capture attention from vehicles and road users travelling behind.
Because buses regularly stop at traffic lights, junctions, and bus stops, rear advertising benefits from extended dwell times, allowing messaging to be absorbed clearly and repeatedly. Positioned at eye level for drivers, bus rears are particularly effective in congested urban environments.
Bus rear advertising is widely used for brand awareness campaigns, calls-to-action, entertainment releases, and directional messaging, where clarity and repetition are key.
Why Bus Rear Advertising Works
Bus rear advertising works because it places creative directly in front of captive audiences in traffic.
As buses follow fixed routes, rear panels pass through the same areas multiple times per day, reinforcing brand messaging through repetition. Long dwell times at traffic signals and congestion hotspots allow messages to remain visible for longer compared to many moving formats.
Bus rears are especially effective for clear, bold messaging, short copy with strong branding, and campaigns targeting drivers and commuters, where visibility and dwell time in traffic help reinforce recall.
Frequently Asked Questions
Bus rear advertising typically starts from £175 per panel, with campaigns booked in minimum packages of 10 panels.
Final pricing depends on campaign duration, city, route coverage, and availability, and our team will confirm costs during the planning stage.
Bus rear advertising in London runs across busy commuter routes, high streets, and central London areas, with strong visibility in traffic-heavy locations.
Bus rear campaigns typically run for two weeks or longer, with extended durations used to maximise frequency and recall.
Yes. Due to their traffic-facing placement and dwell time, bus rears are particularly effective for clear calls-to-action.
