Bus Advertising

Bus advertising in the UK offers wide reach and frequent exposure to diverse audiences.

It provides a cost-effective and mobile platform for brands to showcase eye-catching ads across key cities.

Bus advertising is one of the most impactful formats within a wider out of home advertising strategy.
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Ready to plan your bus advertising campaign?
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Bus Advertising Formats

Bus Supersides

London Bus Advertising

This format is specifically tailored to face the pavement and is strategically placed at a higher position on the bus, ensuring excellent visibility. Supersides offer exceptional and sought-after broadcast coverage, making them particularly advantageous in retail settings.

Bus T-Sides

Bus T-Side Advertising

T-Sides possess a commanding presence, providing brands with maximum visibility that surpasses any surrounding visual distractions. They offer an impressive extent of broadcast coverage reaching both vehicular and pedestrian audiences in a balanced split of 45% and 55%, respectively.

Bus Rears

Bus Rear Advertising

Bus rears provide advertisers with extensive coverage at a cost-effective rate. This format allows for localised advertising on a national scale, reaching areas that may not have other outdoor advertising options available.

Bus Wraps

ESN advert on a bus in London, the advert shows a strong woman exercising with the slogan made for athletes

Bus wraps offer a striking advertising format that's hard to overlook, making them ideal for introducing new brands and products. By commanding attention in busy marketplaces, these eye-catching displays help businesses cut through the clutter and gain visibility.

Bus Mega Rear

Mega Rear Bus Advertising

Advertising on the back of buses, whether single or double-decker, offers an effective way to reach people in other vehicles. This large-format approach is particularly powerful in urban environments like city centers. The prominent display catches the eye and tends to stick in viewers' minds, making it a standout choice for impactful outdoor advertising.

Bus Stops

Programmatic Digital Out of Home

Bus stops are situated in high traffic areas, seen on high-streets and in busy high pedestrian areas. They are the perfect way to capture the attention during key moments throughout the day from driving to work, walking to the supermarket or shopping in a major city centre.

Get A Quote Today​

Ready to plan your bus advertising campaign?
Please fill out this form and one of our team will be in touch to help you get started.

Benefits of Bus Advertising?

Wide reach and high visibility

  • Exposes ads to pedestrians, drivers, and passengers
  • Reaches people from various socioeconomic backgrounds

  • Increases brand awareness across different market segments

Options To Suit All Budgets

  • Lower initial investment than many outdoor alternatives
  • Competitive cost per thousand impressions (CPM)

  • Offers options to suit various budgets and campaign sizes

Reach An Entire City With Ease

  • Ads travel through multiple neighbourhoods and districts
  • Reaches different locations at various times of day
  • Potentially connects with audiences missed by static advertising

How to advertise on Buses?

To advertise on buses across the UK, you’ll need to work with specialists like us. The first step is to reach out, either through our website or by phone, to discuss your advertising goals, budget, and preferred locations or formats.

Once you’ve established contact, we will guide you through the whole process. This typically involves choosing your advertising locations and formats, determining the campaign duration, and designing your creative content.

We’ll provide you with specifications for your chosen bus formats and help ensure your advertisements comply with local advertising guidelines and TFL’s policies.

After approving your designs and finalising the contract, we’ll manage all logistics, from printing or digital uploads to installation, and ensure your campaign is placed across the UK’s major bus networks.

London Bus Advertising Supersides

Popular Locations for Bus Advertising

London

Reach millions daily across the UK’s busiest city — from iconic red buses to high-traffic commuter routes.

Manchester

Tap into one of the UK’s fastest-growing cities, with strong visibility across business, retail, and nightlife hubs.

Birmingham

The Midlands’ commercial heart — high reach across diverse audiences and powerful citywide coverage.

Glasgow

Scotland’s cultural capital, perfect for campaigns aiming to reach vibrant urban audiences and city commuters.

Liverpool

A city full of energy and character — great for brand storytelling across key routes and shopping districts.

Leeds

A thriving northern hub with a dynamic mix of professionals, students, and shoppers — ideal for broad awareness.

Frequently Asked Questions

Advertising on a bus varies in cost depending on the ad format, campaign duration, and number of buses used.

Full wraps are the most expensive, while side panels or interior ads are more affordable.

Prices can range from £175 for small, short-term ads to upwards of £25,000 for large-scale campaigns.

Longer durations and bulk bookings often offer better rates.

For precise costs, it’s best to contact our team directly as we can provide quotes based on specific campaign requirements.

Advertising on the side of a London bus typically costs between £800 to £2,000 per bus per month.

Prices vary based on the specific route, duration of the campaign, and size of the advertisement.

A full bus wrap in London usually costs between £20,000 to £30,000 per bus per month.

This price can vary depending on factors like the specific bus route, campaign duration, and design complexity.

Most campaigns run for 4-12 weeks, with minimum bookings often set at 2-4 weeks.

No, advertisers can only choose specific bus depots or areas to target particular demographics.

It can be highly effective, offering wide reach and repeated exposure to diverse audiences.

Yes, with options like side panels, it can be cost-effective for businesses of various sizes.

London Bus Advertising Example

Ready For An Exciting Campaign?

Contact The Bus Specialists Today

Ready to plan your bus advertising campaign?
Fill in our form and one of our team will be in touch to help you get started.

[email protected]

020 4576 2064

71-75 Shelton Street, Covent Garden, London, WC2H 9JQ