Paper Billboard Advertising
Traditional large-format billboard advertising delivering bold, high-impact visibility.
Paper billboards remain one of the most recognisable and trusted outdoor advertising formats across the UK.
100% Share of Voice
Paper billboards display a single creative at all times, giving brands complete ownership of the space with no rotating ads or competing messages.
High-Impact Visibility
Large-format 48-sheet billboards deliver bold, unmissable presence along busy roads, junctions, and commuter routes.
Cost-Effective Scale
Paper billboards offer strong reach and frequency at a lower cost than many premium digital formats, making them ideal for sustained brand awareness.
What Are Paper Billboards?
Paper billboards are large-format static advertising displays, most commonly known as 48-sheet billboards, positioned along major roads, junctions, and high-traffic routes.
Printed onto specialist outdoor paper and mounted within billboard frames, paper billboards provide continuous, 24/7 visibility throughout the campaign period. Unlike digital screens, creative remains fixed in place, ensuring repeated exposure to passing audiences.
Paper billboard advertising is widely used for brand awareness, product launches, promotions, and directional messaging, offering a reliable balance of impact, scale, and cost efficiency.
Why Paper Billboard Advertising Works
Paper billboard advertising works because it combines size, simplicity, and repetition.
Placed along busy commuter routes and arterial roads, paper billboards are seen repeatedly by drivers, passengers, cyclists, and pedestrians throughout the day. This repeated exposure helps build strong brand recall over time.
With no rotating content or competing messages, paper billboards allow brands to deliver clear, focused creative that cuts through visual clutter. Their long-standing presence within the UK advertising landscape also adds an element of trust and legitimacy, particularly for established brands and mass-market campaigns.
Frequently Asked Questions
Paper billboard advertising typically starts from £975 per two-week period, depending on location, availability, and campaign duration.
Final pricing can vary based on factors such as the number of sites, geographic coverage, and booking length. Our team will always confirm costs and availability before booking to ensure campaigns are planned clearly and efficiently.
The most common paper billboard sizes include 48-sheet, 96-sheet, and 16-sheet formats.
48-sheet billboards are the standard large-format option, widely used along major roads and commuter routes.
96-sheet billboards offer a larger, more dominant presence, typically positioned in high-impact roadside or landmark locations.
16-sheet billboards provide a more compact format, often used for targeted or tactical campaigns.
Our team will advise on the most suitable billboard size based on your campaign objectives, location preferences, and budget.
Paper billboards are positioned across major UK cities, towns, and commuter routes, including roadside locations, junctions, and high-traffic urban areas.
Most paper billboard campaigns run for fixed periods, commonly two or four weeks, though longer bookings are available depending on availability and objectives.
Yes. We can support with artwork and creative production for paper billboard campaigns at an additional cost, depending on the scope of the creative brief.
This can include adapting existing designs to billboard specifications or creating new artwork designed specifically for large-format outdoor print. Our team will advise on requirements to ensure creative is suitable for production and display.
