Billboard Advertising in Liverpool

Billboards are one of the most powerful ways to reach audiences across Liverpool every day.

From high-impact digital billboards on The Strand, Edge Lane, and Queens Drive, to classic roadside 48-sheets in Anfield, Speke, and Wavertree, billboard advertising in Liverpool delivers brand impact across the city and beyond.

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Ready to plan your billboard advertising campaign?
Please fill out this form and one of our team will be in touch to help you get started.

Liverpool Billboard
Advertising Formats

Paper Billboards
(48-Sheets)

Traditional 48-sheet billboards remain a trusted and cost-effective choice for outdoor advertising in Liverpool. Found along Edge Lane, Queens Drive, and East Lancashire Road, these sites provide strong exposure to daily commuters and residents. Perfect for local businesses, product launches, and brand awareness campaigns across Merseyside.

Digital Billboards
(Digital 48s)

Liverpool Digital Billboard Advertising

Digital billboard advertising in Liverpool combines premium visuals with flexible scheduling. Strategically placed screens along The Strand, Speke Boulevard, and Smithdown Road allow real-time creative updates and dynamic content delivery. Ideal for short-term, high-impact campaigns targeting central and suburban audiences alike.

Premium Digital
Billboards

Billboard Advertising in Liverpool

Liverpool’s premium digital billboards offer large-format, high-definition exposure in iconic city locations. From Liverpool ONE and St John’s Beacon to The Strand Waterfront, these sites provide unmatched visibility for brands seeking prestige and engagement. Perfect for launches, entertainment, and nationwide campaigns.

Banners &
Building Wraps

Liverpool Central Banner Advertising

Large-format banners and building wraps in areas such as Bold Street, City Centre, and Lime Street offer unmissable visibility. Ideal for major brand activations or cultural partnerships, they create memorable, large-scale impact across Liverpool’s busiest pedestrian zones.

Urban Panels
(Digital 6s)

Compact and high-frequency Digital 6-sheets are placed across key high-footfall zones such as Liverpool ONE, Central Station, and Lord Street. These panels are ideal for short-term or tactical OOH campaigns that reinforce wider billboard coverage across the city.

Flyposting &
Wild Posting

Wild posting in Liverpool offers creative, street-level exposure across cultural districts like Baltic Triangle, Ropewalks, and Lark Lane. This format connects perfectly with Liverpool’s energetic, artistic audience — ideal for entertainment, fashion, and event promotions.

Get A Quote Today​

Ready to plan your billboard advertising campaign?
Please fill out this form and one of our team will be in touch to help you get started.

Benefits of Billboard Advertising in Liverpool

Unmissable Reach and Visibility

  • Reach audiences across the entire city — commuters, students, shoppers, and event-goers.
  • 24/7 visibility across major routes like Queens Drive, Edge Lane, and The Strand.
  • Combine paper and digital billboards for continuous reach and high-frequency exposure.
  • Ideal for local, regional, and national advertisers targeting Merseyside.

Flexible and Cost-Effective Campaign Options

  • Choose from 48-sheets, digital 48s, and Digital 6s to suit your objectives and budget.
  • Target prime areas such as Liverpool ONE, Anfield, Speke, and City Centre.
  • Adapt campaign length and creative content with digital flexibility.
  • OOH advertising in Liverpool offers better ROI than traditional print or broadcast media.

Prestige & Cultural Impact

  • Liverpool is a UNESCO City of Music and one of the UK’s cultural capitals.
  • Advertising here aligns your brand with the city’s creativity, sport, and heritage.
  • High-impact placements at Liverpool ONE, Bold Street, and The Strand enhance brand prestige.
  • Connect with millions of visitors drawn to Liverpool’s events, retail, and waterfront attractions.

How to Advertise on Billboards in Liverpool

Advertising on billboards in Liverpool is simple with a specialist Liverpool billboard advertising company that knows the city’s outdoor media landscape. From strategy to delivery, we handle every stage to maximise visibility and campaign ROI.

To start your Liverpool billboard advertising campaign:

1. Define your objectives – awareness, event promotion, or regional reach.

2. Choose your formats – select from 48-sheets, digital 48s, or Digital 6-sheets.

3. Pick your locations – from The Strand to Speke, or target high-traffic routes.

4. Plan timing and creative rotation – schedule around events like football fixtures, concerts, or seasonal peaks.

5. Book and launch – we’ll manage installation, compliance, and reporting.

With years of experience delivering UK-wide OOH campaigns, we offer data-led planning and verified audience insights to ensure your campaign performs.
For a full overview of formats, visit our Complete Guide to OOH Advertising.

Liverpool OOH Advertising

Billboard Advertising FAQs

Costs depend on format, duration, and location. Standard 48-sheets start around £650–£900 per two-week cycle, while digital 48s (D48s) in premium areas like The Strand or Liverpool ONE start from £1,750–£2,000.

According to Route, billboard advertising in Liverpool offers some of the highest audience reach in the North West.

Some of the most popular and effective billboard locations include:

  • The Strand Waterfront – heavy daily traffic and city visibility.
  • Edge Lane & Queens Drive – major arterial routes.
  • Liverpool ONE & Bold Street – high-footfall retail areas.
  • Anfield & Goodison Park – matchday exposure.
  • Speke Boulevard & Aigburth Road – strong suburban reach.

Campaigns typically run in two-week cycles, though 4–8 weeks delivers better awareness and recall. Digital billboards offer flexible scheduling for shorter bursts or rapid creative updates.

Yes — campaigns can combine multiple locations across Liverpool, Birkenhead, and Wirral for wider Merseyside coverage.

Most billboard advertising campaigns in Liverpool start from around £5,000–£10,000, depending on duration, format, and campaign size.

Ready For An Exciting Campaign?

Contact The Liverpool Billboard team

Ready to plan your billboard advertising campaign in Liverpool?
Fill in our form and one of our team will be in touch to help you get started.

[email protected]

020 4576 2064

71-75 Shelton Street, Covent Garden, London, WC2H 9JQ