Digital Billboard Advertising
High-impact digital billboard advertising delivering premium visibility at scale.
Positioned across high-traffic roadside and urban locations throughout the UK.
Premium Large-Format Visibility
Bright, high-resolution screens deliver standout brand presence day and night in busy urban environments.
Strategic High-Traffic Locations
Positioned along major roads, junctions, retail districts, and commuter routes to maximise exposure.
Scalable National Reach
Available across the UK, allowing brands to run city-specific or nationwide digital billboard campaigns with ease.
What Are Digital Billboards?
Digital billboards are large-format LED advertising screens positioned in prominent roadside and urban locations. They display static digital creative on high-impact screens, ensuring strong visibility across busy traffic routes and pedestrian areas.
Unlike traditional paper billboards, digital billboards allow brands to showcase vibrant, high-definition visuals that remain clear and eye-catching in all lighting conditions. Creative remains consistent across the campaign, making digital billboards ideal for clear brand messaging, bold visuals, and impactful storytelling.
Digital billboards are widely used for brand awareness campaigns, product launches, entertainment releases, and national advertising activity.
Why Digital Billboard Advertising Works
Digital billboard advertising works because it delivers scale, prominence, and repetition in environments where audiences cannot ignore the message.
Placed along high-traffic routes and urban centres, digital billboards are seen repeatedly by drivers, commuters, and pedestrians throughout the day. This repeated exposure builds strong brand recall while the premium nature of large digital screens enhances brand perception.
With fewer competing messages than online channels and no reliance on user interaction, digital billboards provide a powerful, distraction-free platform for delivering confident brand messaging at scale.
Frequently Asked Questions
Digital billboard advertising typically starts from £1,500 per two weeks.
Final pricing depends on factors such as location, audience demand, screen size, and share of voice (SOV). Premium city-centre and high-traffic roadside locations are priced higher due to increased visibility and reach.
The standard share of voice is typically 10 seconds per 60-second loop, equivalent to 1/6 of the time or 16.67% share of voice.
This ensures your advert is displayed repeatedly throughout the day, delivering consistent exposure to passing audiences.
Digital billboard campaigns run across high-traffic roadside, urban, and commuter locations throughout the UK, including major cities, arterial routes, and key retail corridors.
Campaigns are typically booked in two-week cycles, though longer durations are available for brands looking to build sustained awareness and frequency.
Yes. Digital billboards are particularly effective for brand awareness campaigns, combining large-format creative with repeated exposure in premium, high-visibility environments.
