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Billboard Advertising Formats
Paper Billboards
(48-Sheets)
Paper billboards, commonly known as 48-sheets, are the classic roadside advertising format. Positioned along busy commuter routes and urban gateways, they deliver large-scale visibility at cost-effective rates. Static posters run continuously for two weeks or longer, making them ideal for brand awareness campaigns that require high reach and repeated exposure.
Digital Billboards
(Digital 48s)
Digital 48s are one of the most popular forms of outdoor advertising, offering dynamic content and flexible booking. Located in high-traffic areas, these roadside digital billboards rotate multiple advertisers in 10–60 second loops, maximising impressions and allowing for creative updates throughout the campaign. Perfect for time-sensitive promotions or brand launches across the UK.
Premium Digital
Billboards
Premium digital billboards occupy iconic locations such as Piccadilly Circus, Old Street Roundabout, and Shoreditch. These high-impact sites deliver unparalleled visibility and prestige, making them a powerful platform for global brands and cultural moments. With audience numbers in the millions, premium digital screens are ideal for advertisers seeking maximum attention and brand credibility.
Banners &
Building Wraps
Building wraps and large-format banners transform entire structures into advertising landmarks. Often positioned on construction scaffolding or landmark sites, they deliver long-term brand presence and dominate the urban skyline. This format is particularly effective for prestige campaigns, product launches, or brands looking to create a statement with spectacular outdoor advertising.
Urban Panels
(Digital 6s)
Urban Panels, also known as Digital 6-Sheets, are smaller digital billboards typically located at street level, bus shelters, shopping areas, and high-footfall pedestrian zones. They’re ideal for local targeting and tactical messaging, allowing advertisers to reach audiences close to retail locations or within specific neighbourhoods. With flexible start dates and multiple creative rotations, Urban Panels provide highly efficient DOOH advertising.
Flyposting &
Wild Posting
Flyposting and wild posting are creative, grassroots forms of street advertising. Posters are placed in high-visibility cultural hotspots such as Shoreditch, Brixton, Camden, and university campuses, making them perfect for music, fashion, entertainment, and lifestyle brands. Often associated with guerrilla marketing, flyposting creates authentic cultural impact and connects directly with trend-driven, urban audiences.
Get A Quote Today
Ready to plan your billboard advertising campaign?
Please fill out this form and one of our team will be in touch to help you get started.
Benefits of Billboard Advertising?
Unmissable Visibility
- Dominates the urban landscape with large-format creative
- Impossible to ignore for drivers, commuters, and pedestrians
- Builds brand awareness through repeated, high-frequency exposure
Flexible Campaign Options
- Choice of paper, digital, premium landmark, or street-level formats
- Campaigns scalable from local activations to national rollouts
- Digital billboards allow real-time creative changes and daypart targeting
Prestige & Cultural Impact
- Premium sites like Piccadilly Circus elevate brand status
- Aligns your brand with iconic locations and high-profile audiences
- Creates cultural moments with the potential for 3D builds and special executions
How To Advertise on Billboards
To advertise on billboards in the UK, you’ll need to work with specialists like us. The first step is to get in touch, either through our website or by phone, to discuss your campaign goals, budget, and preferred billboard formats or locations.
Once you’ve made contact, we’ll guide you through the entire process. This typically involves selecting the most suitable billboard formats (from 48-sheets and digital screens to landmark premium sites), choosing locations, defining the campaign duration, and preparing your creative assets.
We’ll provide you with specifications for your chosen billboard formats and ensure your advertisements comply with all local regulations and media owner requirements.
After approving your designs and finalising the contract, we’ll manage the logistics of printing and posting for paper billboards, or creative upload for digital sites, and oversee installation across your selected locations.
Billboard Advertising FAQs
Billboards are one of the most impactful forms of OOH, delivering mass reach, repeated exposure, and strong brand recall. Studies show that large-format out-of-home advertising increases awareness, consideration, and purchase intent across diverse audiences.
Premium sites are iconic locations such as Piccadilly Circus or Old Street Roundabout. They attract millions of impressions, offer cultural prestige, and are used by leading global brands to make a statement.
The most common cycle for paper billboards is two weeks, while digital billboards can be booked flexibly — from a few days to several months — depending on objectives and budget.
Yes. Artwork can be adapted for different billboard sizes and locations. Our team provides specifications and can help with creative design, resizing, and production.
No. All billboard sites are pre-approved and managed by media owners. We handle the booking, production, and posting so you don’t need to worry about permissions.
Yes. By selecting the right locations (e.g., near retail areas, business districts, or cultural hotspots) and using digital targeting options like dayparting, billboards can be tailored to reach specific demographics and behaviours.
