Plan Your OOH Campaign
Tell us a few details and our team will recommend the right out-of-home approach.
Building Automotive Brands at Scale
Automotive is a high-consideration purchase category. Buyers research models, compare offers and evaluate dealerships long before booking a test drive. Effective car advertising plays a critical role throughout this journey, building brand awareness, influencing consideration and driving dealership footfall.
Out-of-home advertising plays a critical role across the automotive decision journey by:
Building brand fame and model awareness at scale
Influencing consideration during active research phases
Driving dealership footfall and test-drive intent
Supporting local car dealership advertising and regional dealer group campaigns
From national car advertising campaigns to local dealer activations, we operate as a trusted car advertising agency for automotive brands and dealer groups across the UK.
Supporting Awareness, Consideration & Dealer Demand
Automotive and car dealer advertising performs best when out-of-home media is aligned to buyer intent, location and stage of the purchase journey.
Awareness:
High-impact roadside, large-format and digital OOH builds fame and salience for new models, EV ranges and brand repositioning.
Consideration:
Commuter hubs, retail parks and urban digital screens reinforce features, finance offers and key differentiators during active research windows.
Demand:
Dealer-focused formats near showrooms, retail parks and key road networks are especially effective for car dealership advertising. These placements help convert consideration into action by driving test drive bookings, showroom visits and promotional response at a local level.
By combining nationwide reach with hyper-local precision, we help automotive brands move buyers from interest to action.
Plan an Automotive OOH Campaign
Considering out-of-home advertising for your automotive brand or dealer group?
Share your objectives and our team will recommend the most effective OOH strategy based on geography, budget and buyer behaviour.
Key OOH Formats Used by Automotive Brands
Roadside & Arterial Routes
Roadside and arterial route advertising is one of the most effective out-of-home formats for automotive brands targeting drivers at scale. Large-format billboards and digital roadside screens deliver consistent exposure during daily commutes, helping to build brand awareness, support vehicle launches and reinforce model messaging across high-traffic routes. This format is a cornerstone of large-scale car advertising campaigns designed to build long-term brand salience.
Transport & Commuter Environments
Transport and commuter environments allow automotive brands to reach in-market audiences during high-attention moments. Advertising across rail stations, underground networks and urban transport hubs places brand and model messaging in front of professionals and city drivers, supporting consideration for leasing, fleet, electric and finance-led propositions.
Retail Parks & Dealership Proximity
Out-of-home advertising near retail parks and dealerships helps automotive brands convert interest into action. These placements are central to effective car dealership advertising, helping dealer groups drive measurable footfall and test drive demand.
How Automotive Brands Use Advertising to Drive Growth
Automotive brands and car dealership groups use out-of-home advertising to support a wide range of automotive marketing and car advertising objectives, including:
Launching new vehicle models or EV ranges
Increasing brand consideration vs competitors
Driving test drive bookings and showroom visits
Supporting dealer group promotions
Reinforcing finance, leasing and subscription offers
When supported by strong creative and smart media planning, OOH consistently delivers incremental reach and long-term brand growth.
Automotive & Car Advertising FAQs
Measurement can include reach and frequency, brand uplift studies, footfall attribution, and integration with digital performance data.
Budgets vary depending on geography, format and duration. Automotive OOH campaigns can scale from local dealer activations to national launches.
Yes. We operate as a car dealer advertising agency for single-site dealerships and national dealer groups, delivering both regional and nationwide OOH campaigns that support local footfall and sales objectives.
