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Airport Advertising Formats
Digital Airport
Panels
Strategically located throughout Terminals 2–5, Heathrow’s digital airport panels deliver consistent brand visibility to domestic and international audiences. These high-impact screens reach travellers at check-in, security, gate areas, and arrivals. With long dwell times and dynamic motion capability, they’re ideal for storytelling, launches, and awareness campaigns.
Digital Shopping
Networks
Position your brand in Heathrow’s luxury retail zones and duty-free areas, where high-spending passengers are most receptive. From Harrods and Burberry to Rolex and Dior, this is where shoppers linger and engage. Digital retail networks offer proximity to purchase and the ability to influence behaviour moments before boarding.
Business Lounge
Advertising
Target senior professionals, decision-makers, and frequent flyers in Heathrow’s premium lounges, including British Airways, Emirates, and Virgin Atlantic. Lounge environments offer calm, controlled exposure for brand campaigns that require credibility and focus. Perfect for finance, tech, travel, and luxury sectors seeking one-to-one influence.
Digital Airport
Billboards
Capture attention with large-format digital billboards in Heathrow’s high-traffic corridors and atriums. These sites dominate the visual landscape with exceptional scale and clarity. Ideal for new product launches, brand awareness, and prestige campaigns that demand impact across the airport’s busiest passenger flows.
Airport Banners
& Lightboxes
Classic static advertising remains one of the most trusted formats inside Heathrow. Large lightboxes, wraps, and banners across check-in halls, security queues, and walkways ensure constant brand exposure. Static formats offer sustained visibility and are perfect for campaigns focused on long-term brand recall.
Baggage Reclaim Advertising
Reach every arriving passenger in Heathrow’s baggage halls — one of the highest dwell-time zones in the airport. Whether through digital screens, vinyl wraps, or branded carousels, this environment delivers unbeatable attention and dwell for storytelling or activation-based campaigns.
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Benefits of Heathrow Airport Advertising
Captive, High-Value Audience
Heathrow welcomes over 80 million passengers annually, with 67% classified as ABC1 and 40% travelling for business.
With average dwell times of 1–3 hours, Heathrow offers unparalleled engagement opportunities for premium brands.
Global Reach & Brand Prestige
As the UK’s gateway to over 200 international destinations, Heathrow connects your brand with affluent travellers worldwide.
Association with one of the world’s top airports enhances perception, credibility, and global visibility.
Proven Performance
Airport campaigns at Heathrow consistently outperform other out-of-home environments.
83% of travellers recall advertising seen at airports, and 77% take follow-up action such as visiting a website or making a purchase.
How to Advertise in Heathrow Airport
Advertising at Heathrow Airport connects your brand with millions of travellers from around the world. Heathrow offers a mix of digital screens, billboards, and lounge media across Terminals 2–5 — giving you visibility throughout the passenger journey.
Excite OOH makes it simple to advertise at Heathrow. We handle everything from selecting the right formats to managing approvals and campaign delivery. Our team works directly with Heathrow’s media partners to secure the best placements and ensure your creative stands out.
Want to understand what makes airport media so effective? Read our guide on Why Airport Advertising Works to learn how high dwell time, premium environments, and audience mindset drive measurable results.
Whether you’re targeting business travellers, international tourists, or luxury shoppers, we’ll build a Heathrow campaign that meets your goals and delivers measurable results.
Top Heathrow Advertising Locations
Terminal 2 – The Queen’s Terminal
Ideal for European routes and short-haul travellers. High-visibility screens and banners near check-in and security areas make it a perfect environment for brand reach.
Terminal 3
A prime location for luxury retail and long-haul flights. Digital billboards and shopping network screens capture passengers en route to premium stores and lounges.
Terminal 4
Home to airlines serving the Middle East and Asia. Offers powerful exposure to international audiences with large digital and static formats throughout departures and arrivals.
Terminal 5
Heathrow’s flagship terminal and home to British Airways. Packed with retail, lounges, and key passenger zones — the most valuable terminal for prestige brand exposure.
Arrivals & Baggage Reclaim
Long dwell times and full visibility make this a must-use zone for awareness and conversion campaigns.
Lounges & Walkways
Exclusive access to high-spending professionals and frequent flyers in calm, attentive settings. Perfect for luxury and business messaging.
Heathrow Airport Advertising FAQs
