Thomson Reuters

London Underground Advertising Case Study

Thomson Reuters partnered with Excite OOH to promote its presence at Legal Geek 2025 and the launch of HighQ with CoCounsel.

Using premium digital advertising across the London Underground, the campaign targeted legal professionals throughout their daily commute and on their journey to one of the industry’s leading events.

Reaching Legal Professionals At Scale

For B2B brands, reaching the right audience is often more valuable than simply reaching the largest audience. To maximise visibility ahead of Legal Geek 2025, Thomson Reuters used London Underground advertising to connect with legal professionals travelling across the capital, building awareness before they arrived at the event.

Premium digital formats across key commuter routes ensured the campaign remained highly visible throughout the customer journey.

Underground Digital Screen Advertising

A Targeted Digital Underground Campaign

The campaign combined Digital Escalator Panels, Digital D12s and Digital Runways to create multiple opportunities for legal professionals to encounter the creative throughout their journey.

By combining several premium digital formats, Thomson Reuters reinforced its messaging at different touchpoints, helping generate awareness for both its event presence and the launch of HighQ with CoCounsel before delegates even reached the venue.

London Underground Tube advertising campaign across multiple stations

Planning a London Underground advertising campaign?

Whether you're promoting an industry event, launching a new B2B product or building awareness among professional audiences, our team can help plan and buy campaigns across the London Underground.