Waitrose Entrance Advertising
Advertise on digital screens positioned at and outside Waitrose store entrances, reaching shoppers nationwide at the moment they arrive, as part of our supermarket advertising offering.
Deliver high-impact, full-motion creative in premium retail environments where purchase intent and brand consideration are high.
Storefront Proximity
Reach Waitrose shoppers as they enter and exit store, positioning your brand at a key decision-making moment in the shopping journey.
High Attention, Full Motion
Digital entrance formats deliver strong visibility and recall, with motion creative standing out in premium retail environments.
Nationwide Retail Reach
Access advertising locations across Waitrose stores nationwide, delivering consistent exposure at scale in trusted supermarket settings.
What Is Waitrose Entrance Advertising?
Waitrose entrance advertising uses digital screens positioned at or immediately outside Waitrose store entrances to reach shoppers during high-attention moments. Screens are typically located along pedestrian approaches or near store entrances, ensuring repeat visibility across regular shopping trips.
Because the format sits at the point of arrival and departure, it combines the impact of out-of-home advertising with the relevance of retail media, making it ideal for brands looking to engage a more considered, quality-focused supermarket audience.
Best for: Premium FMCG brands, food and drink launches, retail promotions, quick-service restaurants, delivery apps, local services, and brand awareness campaigns.
Why Waitrose Entrance Advertising Works
Waitrose entrance advertising reaches consumers at a highly influential moment in the shopper journey, just before or immediately after they enter store. At this point, shoppers are already in a considered purchasing mindset, making the environment ideal for brand-led messaging and product discovery.
Because the screens are positioned at store entrances and along key pedestrian routes, they benefit from close viewing distances and strong dwell times, ensuring your message is seen clearly and repeatedly across regular shopping visits.
Key advantages include:
High-intent audiences in a premium supermarket environment
Repeated exposure driven by loyal, regular shopping habits
Strong attention levels due to close proximity and screen brightness
Contextual credibility from appearing in trusted retail settings
As part of the wider Waitrose retail environment, entrance advertising offers national scale and consistency while remaining highly targeted, making it well suited to both brand awareness and upper-funnel consideration campaigns.
Frequently Asked Questions
Waitrose entrance advertising costs £975 per panel for a two-week campaign. Pricing is fixed per screen, allowing brands to scale campaigns by adding locations while keeping budgets predictable and transparent.
We’ll recommend the number of panels based on your target locations and campaign objectives.
Campaigns typically run for a minimum of two weeks. This ensures sufficient exposure and frequency to build awareness and drive impact among regular Waitrose shoppers.
Two-week campaigns align well with repeat shopping behaviour and seasonal messaging.
Yes. Waitrose entrance advertising can be planned at local, regional, or nationwide level, using the same two-week booking structure across multiple store locations.
This allows brands to build national presence while maintaining consistent creative and messaging.
Waitrose entrance advertising supports static and motion creative. We’ll provide full creative specifications and best-practice guidance to ensure your assets perform effectively in a premium retail environment.
With creative ready, campaigns can usually go live within 5–10 working days, subject to approvals and screen availability.
Yes. As this format sits within a supermarket environment, brands that directly compete with Waitrose services may not be permitted.
This typically includes categories such as:
Financial services
Telecoms
Insurance
Opticians and healthcare services
We’ll always confirm category eligibility before booking and advise if alternative supermarket advertising formats are more suitable.
