Bus Stop Advertising
High-impact bus stop advertising delivers street-level visibility at moments of natural dwell time.
A trusted out-of-home format positioned where pedestrians, commuters, and shoppers pause and engage.
Pedestrian Dwell Time
Bus stop advertising reaches audiences while they wait, creating longer viewing times and stronger message recall.
Street-Level Visibility
Positioned directly on high streets, commuter routes, and residential areas for consistent, close-proximity exposure.
Citywide & Local Coverage
Bus stop campaigns can scale citywide or target specific neighbourhoods, routes, and postcodes.
What Are Bus Stop Ads?
Bus stop advertising features large-format posters and digital screens displayed within bus shelters along roadsides, high streets, and commuter corridors.
These placements sit at eye level and are viewed at close range, making them ideal for clear messaging, strong branding, and visual detail. Because audiences are stationary while waiting, bus stop ads benefit from extended dwell time compared to many other outdoor formats.
Bus stop advertising is widely used for brand awareness campaigns, retail promotions, entertainment releases, and directional messaging across towns and cities.
Why Bus Stop Advertising Works
Bus stop advertising works because it combines location, dwell time, and repetition.
Placed in everyday environments, bus stop ads are seen repeatedly by pedestrians, commuters, and local residents throughout the day. Waiting time at shelters allows messages to be absorbed without distraction, improving recall and brand recognition.
As part of a wider bus advertising strategy, bus stop formats help reinforce messaging at street level while supporting broader reach across urban areas.
Frequently Asked Questions
Bus stop advertising costs depend on format, location, and campaign duration.
Paper bus stop advertising typically starts from £575 per two weeks, while digital bus stop advertising starts from £975 per two weeks. Pricing varies based on demand, coverage, and availability.
Paper bus stop ads are static posters displayed for the full campaign duration, offering consistent visibility at a lower entry cost.
Digital bus stop ads are displayed on illuminated screens, providing higher brightness and premium positioning in busier locations.
Bus stop advertising campaigns can run across city centres, high streets, commuter routes, residential areas, and transport corridors throughout the UK.
Most bus stop advertising campaigns run for two weeks, with longer durations available for brands looking to build sustained awareness.
Yes. Bus stop advertising is ideal for local campaigns, allowing brands to target specific neighbourhoods, postcodes, or commuter routes with high pedestrian footfall.
Yes. We can support with artwork and creative production for bus stop advertising at an additional cost, depending on the scope and requirements of the creative brief.
