Taxi Superside Advertising
Large-format taxi advertising displayed on the sides of licensed London black cabs.
Delivering eye-level, pedestrian-facing visibility across the capital’s busiest streets.
Central London Coverage
Taxi supersides operate throughout central London, including Zones 1 and 2, delivering consistent visibility in the capital’s busiest commercial, retail, and entertainment areas.
24/7 Brand Visibility
London black cabs operate around the clock, meaning taxi superside advertising remains visible day and night, reaching audiences well beyond standard commuting hours.
Iconic Black Cab Presence
Displayed on London’s iconic black cabs, taxi supersides benefit from a premium, instantly recognisable environment that helps brands stand out on city streets.
What Are Taxi Supersides?
Taxi supersides are large-format advertising panels displayed on the sides of licensed London black cabs. Often referred to as taxi side advertising, supersides place brand messaging directly at street level, where it’s clearly visible to pedestrians, cyclists, and nearby traffic.
Positioned along the sides of the vehicle, taxi supersides deliver strong, eye-level visibility without wrapping the entire taxi. As black cabs travel throughout central London, these taxi side panels move through busy streets, retail areas, and commercial districts, offering a premium presence in high-footfall environments.
Taxi supersides are commonly used for brand awareness campaigns, product launches, and tactical messaging, providing an effective balance between impact, flexibility, and investment.
Why Taxi Superside Advertising Works
London taxi superside advertising works because it combines street-level placement with repeated exposure in one of the world’s busiest urban environments.
As licensed black cabs circulate continuously through central London, taxi side advertising is seen repeatedly by the same audiences across shopping areas, business districts, and transport hubs. This repetition helps reinforce brand messaging over time, building familiarity and recall without overwhelming the viewer.
Combined with the iconic and trusted nature of London black cabs, taxi supersides offer a highly effective format for brands looking to achieve consistent visibility, strong recall, and premium presence at street level.
Hiring a Taxi for a Brand Activation or VIP Event?
Taxi advertising campaigns can be combined with private vehicle hire, allowing brands to use branded London black cabs for launch events, press activity, influencer moments, and VIP journeys.
With professional drivers and managed logistics, we help turn taxi advertising into a live, on-street brand experience, supporting experiential and activation-led campaigns across London.
Frequently Asked Questions
London taxi superside advertising typically starts from £500 per panel, with a minimum booking of five panels per campaign.
Final pricing depends on campaign duration, availability, and coverage requirements.
Taxi superside campaigns operate primarily across central London, including Zones 1 and 2, covering key commercial, retail, and entertainment districts.
Yes. Taxi supersides are displayed on licensed London black cabs, providing a premium and trusted advertising environment.
Campaigns typically run for four weeks or longer, depending on objectives, availability, and planning requirements.
Yes. We can support with artwork and creative production for taxi superside campaigns at an additional cost, depending on the scope of the creative brief.
This can include adapting existing assets or creating new artwork designed specifically for taxi side panels.
