Running out-of-home advertising across international markets requires more than media buying power. Each country has its own planning rules, formats, terminology, regulations and operational nuances.
As a global OOH agency, we help brands plan and deliver international OOH campaigns with a single strategic framework, while adapting execution to local market realities. From iconic city centres and high-impact roadside faces to metro systems, airports and urban panels, we ensure your campaign is relevant, compliant and effective in every market.
Our approach combines worldwide OOH media planning with trusted local delivery, giving brands consistency at scale without losing local impact.
We plan and deliver international OOH campaigns across regions, countries and cities, helping brands scale activity while maintaining local relevance.
Campaigns are structured regionally, then delivered at country and city level, allowing for efficient planning, clearer budget allocation and consistent execution across markets.
Europe offers a dense mix of roadside faces, digital city centres, metro systems and urban panels across major capital cities.
Key markets include the UK, Germany and France, with activity commonly focused on cities such as London, Paris and Berlin.
North America combines scale, iconic inventory and strong commuter audiences, making it central to many international OOH strategies.
We deliver campaigns across the USA and Canada, with high-impact activity in cities including New York City, Los Angeles, Chicago and Toronto.
The Middle East offers premium OOH environments centred around flagship developments, arterial road networks and major aviation hubs.
International campaigns often focus on markets such as the UAE and Saudi Arabia, with activity concentrated in cities including Dubai, Abu Dhabi and Riyadh.
Australia is a mature, highly regulated OOH market with strong coverage across roadside, transport and digital urban environments.
Campaigns typically focus on key cities such as Sydney, Melbourne and Brisbane, using premium roadside faces, commuter media and digital OOH networks.
Asia is defined by high-density urban audiences, major commuter networks and some of the world’s most advanced digital OOH infrastructure.
International OOH campaigns commonly focus on markets such as Japan, Singapore and Hong Kong, with city-level activations in Tokyo, Singapore and Hong Kong.
Beyond core markets, we support international OOH campaigns across Latin America, Africa and emerging territories.
Activity is planned market by market, with city-level delivery in key commercial centres based on audience movement, inventory availability and campaign objectives.
Our global OOH media planning covers the full spectrum of international out-of-home environments, ensuring the right format is used in the right context.
Billboard advertising includes traditional roadside billboards, large-format faces and landmark placements designed to deliver mass reach and strong brand presence.
These formats are positioned on major arterial routes, city gateways and high-traffic locations, making them a core component of international and worldwide OOH campaigns.
Digital out-of-home advertising enables flexible, dynamic messaging across city centres, retail destinations and transport hubs.
International DOOH campaigns may be delivered through direct or programmatic buying, depending on market infrastructure, allowing brands to adapt messaging by time of day, location or audience while maintaining consistency across regions.
Airport advertising reaches international business and leisure travellers across terminals, departures, arrivals and lounge environments.
Aviation OOH offers high dwell time and premium visibility in major global hubs, making it a key format for international and worldwide OOH campaigns targeting mobile, high-value audiences.
Transport and commuter OOH includes metro and subway systems, rail and train networks, as well as bus and tram advertising in major cities.
These high-frequency environments reach audiences during daily travel routines, delivering repeated exposure and strong reach across international urban markets.
Retail and lifestyle OOH includes urban panels, shopping centres, malls, gyms and other high-dwell environments.
These placements deliver contextual brand exposure close to the point of decision, supporting awareness and consideration across international markets.
Taxi advertising delivers highly visible, mobile OOH exposure in dense urban environments, particularly in major international cities.
Formats vary by market and may include taxi tops, full wraps or interior panels, offering strong reach across city centres, business districts and transport corridors.
International OOH requires structured planning, local expertise and centralised control. We manage campaigns end to end, ensuring consistency across markets while adapting execution to local formats, regulations and audience behaviour.
Our process combines worldwide OOH media planning with trusted local delivery, giving brands a single point of contact for international, multi-market campaigns.
How it works:
Strategy-led market and city selection
Local media planning by region and format
Centralised buying and campaign delivery
Unified reporting and performance insights
This approach allows brands to scale internationally without added complexity.
Brands work with Excite because we make international OOH simple to plan, manage and scale.
We combine the experience of a global OOH agency with the practical knowledge required to deliver campaigns smoothly across different markets, formats and environments.
Why brands choose us:
One brief, one point of contact across all markets
International OOH planning with local market expertise
Clear, transparent buying and delivery
Flexible structures for testing, scaling and optimisation
We act as an extension of your team, managing complexity while delivering consistent impact worldwide.
Planning international OOH requires an understanding of how costs, formats and measurement vary by market. Budgets are influenced by factors such as inventory availability, market maturity, campaign duration and local production requirements.
We help brands plan international and worldwide OOH activity by structuring budgets by region, country and city, ensuring investment is aligned with campaign objectives and market opportunity.
Performance is measured using consistent metrics across markets, including reach, impressions and audience data, with unified reporting that provides clear visibility at both market and campaign level.
Challenge
Launch a new global brand identity with a consistent message across international markets.
Solution
Delivered an international OOH campaign across 12 cities in 7 countries, including the UK, USA, Australia and Latin America, using premium billboards, large-format faces and digital OOH at landmark locations.
Result
Achieved unified global brand presence, reaching millions and strengthening Matchroom Boxing’s position as a leading international sports entertainment brand.
