Plan A Supermarket Advertising Campaign
Tell us your objectives, locations or retailers and our team will plan the right supermarket advertising approach for your brand.
Reaching Shoppers at the Point of Purchase
Supermarket advertising reaches shoppers during high-intent grocery trips, placing brands on digital screens and posters outside stores such as Tesco, Sainsbury’s, Asda, Morrisons, Waitrose and Co-op. These placements deliver repeated exposure and influence decisions moments before purchase.
With millions of weekly visits across UK supermarkets, this format offers consistent reach, strong recall and proximity to buying behaviour that few other channels can match.
Supermarket advertising forms a key part of wider retail media advertising, helping brands influence decisions across multiple retail environments.
Supporting Promotions, Launches and Brand Growth
Supermarket advertising is widely used to support product launches, promotional campaigns and long-term brand building. Proximity to store entrances and exits reinforces availability, drives awareness and supports conversion during the final stages of the customer journey.
Campaigns can be planned nationally or locally, making supermarket advertising effective for both large-scale FMCG brands and challenger brands expanding retail distribution across the UK.
Plan a Supermarket Advertising Campaign
Tell us your objectives, locations or retailers and our team will plan the right supermarket advertising approach for your brand.
Key Stores You Could Reach
Tesco
Supermarket advertising near Tesco stores places brands on digital screens and posters positioned outside entrances and exits, reaching shoppers during high-frequency grocery trips. These locations deliver strong visibility and repeated exposure, making them effective for product launches, promotions and brand awareness campaigns.
Sainsbury's
Advertising outside Sainsbury’s stores reaches a broad and engaged audience of families and professionals. Screens and posters near store entrances influence shoppers moments before purchase, supporting both brand-building and performance-led supermarket advertising campaigns.
Waitrose
Waitrose supermarket advertising offers premium environments and longer dwell times, ideal for brands targeting affluent and quality-driven shoppers. Placements outside stores provide high visibility and strong brand alignment, particularly for beauty, FMCG and lifestyle brands.
Asda
Asda supermarket advertising delivers scale and reach through high-footfall locations nationwide. Screens positioned outside stores capture attention during peak shopping periods, making them effective for mass-market campaigns, promotions and price-led messaging.
Morrison's
Advertising outside Morrisons stores reaches shoppers during routine, repeat grocery visits. These placements offer consistent exposure and proximity to purchase, supporting awareness and conversion for brands stocked in-store or expanding retail distribution.
Convenience
Supermarket and convenience store advertising also includes placements outside local grocery formats such as Co-op and other neighbourhood stores. These locations offer high visit frequency and impulse-driven environments, making them effective for targeted, local or regional campaigns.
How Brands Use Supermarket Advertising
Brands use supermarket advertising to reach shoppers during high-intent grocery trips, placing messaging on digital screens and posters close to the point of purchase. With millions of weekly visits across UK supermarkets, this format delivers consistent reach and strong recall.
Supermarket advertising is widely used by FMCG brands to support product launches, promotions and price-led campaigns, as well as to reinforce retail availability across multiple store locations. By appearing at store entrances and exits, campaigns influence awareness and purchasing decisions just before shoppers enter the store.
Campaigns can be planned nationally, regionally or at local store level, making supermarket advertising effective for both large-scale brand activity and targeted retail support.
Supermarket Advertising FAQs
Supermarket advertising costs typically start from around £975 per panel for a two-week campaign, depending on the retailer, location and format. Larger campaigns using multiple panels, premium locations or longer durations will require higher budgets.
Costs are planned based on campaign objectives, coverage and store selection, with options ranging from local store-level activity to national supermarket advertising campaigns.
Yes. Supermarket advertising is particularly effective for FMCG brands as it reaches shoppers during routine grocery trips and reinforces product availability at retail. It is commonly used for product launches, promotions and driving trial and repeat purchase.
Yes. Supermarket advertising can be targeted nationally, regionally or at individual store level. This makes it suitable for both large-scale brand campaigns and local or regional activity supporting specific store locations.
Campaign length depends on objectives. Shorter campaigns are often used to support promotions or launches, while longer campaigns help build brand awareness and reinforce availability over time. Most supermarket advertising campaigns run for several weeks to maximise reach and frequency.
