Plan a Retail Media Campaign
Ready to reach shoppers at the point of purchase?
Tell us about your retail media objectives and one of our specialists will be in touch to help plan your campaign.
Retail Media Advertising Formats
Supermarket
Advertising
Advertise directly to shoppers inside and outside major UK supermarkets including Tesco, Asda, Sainsbury’s, Waitrose and Morrisons. Supermarket advertising places digital screens at store entrances, high-traffic aisles and checkout areas, reaching shoppers during weekly grocery missions and key purchasing moments. This format is ideal for FMCG brands, new product launches and promotional messaging with national or regional coverage.
Shopping Centre Advertising
Shopping centre advertising delivers high-impact brand exposure in some of the UK’s busiest retail destinations, including Westfield London, Westfield Stratford, Bluewater, Trafford Centre and Bullring Birmingham. Large-format digital screens, mall-wide networks and atrium placements reach shoppers with long dwell times, making shopping centre media ideal for fashion, retail, entertainment and brand-building campaigns.
Convenience
Store Advertising
Convenience store advertising reaches shoppers in high-frequency neighbourhood locations including Londis, Costcutter, Premier, Morrisons Local and Co-op, as well as petrol forecourts and roadside convenience stores. Digital screens positioned near entrances, chillers and tills influence impulse decisions and repeat purchases, making this format highly effective for FMCG, QSR and on-the-go brands.
In-Store Digital
Screens
In-store digital screens place dynamic advertising directly within the retail environment, from supermarket aisles to specialist retail and convenience locations. These screens deliver targeted, contextually relevant messaging at close proximity to products, helping brands increase recall, consideration and purchase intent. In-store digital advertising can be deployed nationally or store-by-store for localised campaigns.
Checkout &
POS Media
Checkout and point-of-sale media targets shoppers at the final decision point, using digital and static formats positioned at tills and payment areas. This highly effective retail media format drives impulse purchases, promotional uplift and add-on sales, particularly for FMCG and seasonal products. POS advertising benefits from high dwell time and repeated exposure.
Retail Park
Advertising
Retail park advertising uses posters, billboards and digital screens located within retail parks themselves, targeting destination shoppers as they arrive, move between stores and exit the site. These formats deliver high visibility in car-led environments and extended exposure during longer shopping visits. Retail park media is ideal for automotive, home, fashion and family-focused brands looking to reach shoppers in high-intent retail locations.
Plan a Retail Media Campaign
Ready to reach shoppers at the point of purchase?
Tell us about your retail media objectives and one of our specialists will be in touch to help plan your campaign.
Benefits of Retail Media Advertising
High-Intent Shopper Reach
Retail media advertising reaches consumers while they are actively shopping, placing brands in supermarkets, shopping centres, retail parks and convenience stores at the point of purchase. This proximity to decision-making increases relevance, recall and purchase intent.
Flexible Retail Environments
Campaigns can run across a wide range of retail locations, from national supermarket chains to local convenience stores and retail parks. Retail media offers flexibility in format, location and scale, supporting both national brand campaigns and localised activity.
Measurable Commercial Impact
Retail media combines the scale of out-of-home advertising with the precision of shopper marketing. Campaigns can be planned and evaluated using footfall, dwell time and sales uplift metrics, making retail media a powerful brand and performance channel.
How Retail Media Advertising Works
Retail media advertising places brands directly within retail environments, reaching shoppers as they browse and purchase across supermarkets, shopping centres, retail parks and convenience stores using posters, billboards, digital screens and point-of-sale media.
1. Plan Retail Objectives and Locations
Campaigns are built around clear objectives such as brand awareness, product launches, promotions or driving in-store sales. Retail environments and locations are selected based on shopper behaviour, footfall and proximity to purchase.
2. Activate Retail Media Formats
Depending on the environment, campaigns use posters, billboards, digital retail screens, in-store displays and checkout or POS media. Creative is designed to be clear, contextual and effective within busy retail settings.
3. Measure and Optimise Performance
Retail media performance is evaluated using footfall, dwell time, brand metrics and sales uplift analysis, helping brands understand impact and inform future retail media planning.
Retail Media Advertising FAQs
Retail media is a form of out-of-home advertising, but it focuses specifically on retail environments and point-of-purchase influence. While traditional OOH builds awareness, retail media combines brand impact with shopper marketing by reaching consumers closer to buying decisions.
Retail media advertising uses a mix of posters, billboards, digital retail screens, in-store displays and checkout or point-of-sale media. The formats used depend on the retail environment and how shoppers move through the space.
Yes. Retail media advertising is designed to influence shoppers close to purchase and is commonly used to support promotions, product launches and in-store sales. Campaigns can contribute to increased brand recall, consideration and sales uplift when planned effectively.
Retail media can be targeted nationally, regionally or at individual store level. This allows brands to support local promotions, regional rollouts or specific store openings while maintaining consistency across wider campaigns.
Campaign length depends on objectives and retail environment. Promotional campaigns may run for one to two weeks, while brand-led retail media campaigns often run for four weeks or longer to build frequency and impact.
Retail media advertising works particularly well for FMCG, retail, automotive, QSR and consumer brands looking to influence shoppers at the point of purchase. Campaigns can be tailored to suit different budgets, locations and objectives.
