Plan a beauty OOH Campaign
Considering out of home advertising for a beauty, haircare or personal care brand?
Share a few details and our team will help you shape the right OOH approach.
Building Beauty Brands at Scale
Out of home advertising helps beauty brands establish presence, credibility and recognition in competitive markets. High-visibility environments ensure creative is seen repeatedly, reinforcing brand identity beyond digital platforms.
This is particularly effective for beauty brands seeking to move from challenger to established player.
Supporting Retail & Point of Purchase
For beauty brands stocked in physical retail, OOH plays a crucial role close to the point of purchase. Proximity media near stores and stockists reinforces availability, supports launches and influences buying decisions in real time.
This makes OOH a natural complement to retail-focused beauty strategies. This is particularly effective in retail-heavy areas across the UK, including central London and other major cities.
Plan a Beauty OOH Campaign
Considering out of home advertising for a beauty, haircare or personal care brand?
Share a few details and one of our specialists will help you plan the right OOH approach.
Key OOH Formats Used by Beauty Brands
Large-Format &
Digital OOH
Large-format and digital OOH placements are used by beauty brands to build brand stature, support launches and establish strong visual presence at scale. These environments work well for hero creative and repeated exposure in busy urban areas.
Transport &
Commuter Hubs
Transport-based OOH places beauty brands into daily routines, delivering high-frequency exposure across commuting audiences. Underground, bus and rail media are commonly used to build familiarity and reinforce messaging over time.
Retail &
Proximity OOH
Retail and proximity placements position beauty brands close to the point of purchase, supporting availability and influencing decisions in real time. These environments are especially effective for launches, promotions and retail-led campaigns.
How beauty brands use advertising to drive growth
Beauty brands rarely rely on a single channel. Advertising is most effective when it supports brand awareness, product launches and retail performance together.
For many beauty, haircare and personal care brands, out of home advertising plays a central role alongside digital, influencer and PR activity by providing scale, visibility and real-world credibility.
Common ways beauty brands use advertising include:
Launching new products or collections
Building brand recognition in competitive categories
Supporting retail listings and in-store availability
Reinforcing campaigns already live across digital and social
Out of home advertising strengthens these strategies by placing beauty brands into everyday environments where audiences commute, shop and spend time, helping campaigns move beyond screens and into the real world.
Our role as an OOH advertising agency is to translate your brand and product story into placements that deliver reach, relevance and measurable impact.
Beauty advertising agency FAQs
Yes. Haircare and personal care brands operate in competitive markets where repeated exposure helps build trust. Advertising supports brand recognition, retail listings and long-term growth across multiple channels.
Working with a specialist agency helps ensure campaigns are planned around audience behaviour, brand objectives and measurement. Agencies with experience in beauty advertising understand retail dynamics, launch cycles and the importance of consistent brand presence.
