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London Billboard Advertising Formats
Paper Billboards
(48-Sheets)
Traditional 48-sheet billboards remain a cornerstone of London outdoor advertising, offering cost-effective scale and long-term visibility. Found along main routes such as the A40, Old Kent Road, and Shepherd’s Bush Green, these classic posters reach commuters and pedestrians every day. They’re ideal for brand awareness, retail launches, and city-wide campaigns that need continuous exposure across London’s busiest roads.
Digital Billboards
(Digital 48s)
Digital billboard advertising in London provides flexibility, movement, and high recall. Large-format digital 48-sheets in areas like Shoreditch, Camden, and Waterloo allow creative rotation or day-part scheduling to match audience flow. Their sharp visuals and instant content updates make them perfect for short-term promotions, product launches, or event countdowns in high-traffic environments.
Premium Digital
Billboards
London’s premium digital sites — including Piccadilly Lights, Canary Wharf, and Westfield Stratford — deliver unmatched impact and prestige. These landmark screens attract millions of impressions weekly and are favoured for national campaigns and luxury brands seeking standout visibility in central London. They combine reach, quality, and cultural relevance at the top of the OOH market.
Banners &
Building Wraps
Oversized building wraps and advertising banners dominate key London streets such as Oxford Street, Tottenham Court Road, and the South Bank. Ideal for bold creative executions, these formats create headline-level exposure for new products or events while reinforcing brand stature in prime shopping and entertainment districts.
Urban Panels
(Digital 6s)
Compact yet powerful, Digital 6-sheets deliver frequency across transport and retail hubs including Victoria, Liverpool Street, and King’s Cross. Their proximity to audiences makes them effective for local promotions, store openings, and multi-site brand messaging when combined with larger billboards.
Flyposting &
Wild Posting
Wild posting in London connects brands with culture-driven communities across Brixton, Hackney, and Peckham. Ideal for music, fashion, and creative campaigns, it adds street-level authenticity and energy, often complementing larger OOH advertising for a citywide presence.
Get A Quote Today
Ready to plan your billboard advertising campaign?
Please fill out this form and one of our team will be in touch to help you get started.
Benefits of Billboard Advertising in London
Unmissable Reach and Visibility
Billboard advertising in London reaches millions every week across high-traffic locations. From roadside 48-sheets to digital screens in Central London, your brand stays front of mind.
- Reach audiences citywide — commuters, shoppers, and tourists.
- 24/7 visibility in high-footfall areas like Oxford Street, Piccadilly, and Shoreditch.
- Complements digital campaigns with guaranteed real-world presence.
- Consistent exposure builds awareness and long-term recall.
Flexible and Cost-Effective Campaign Options
London offers one of the UK’s most advanced OOH networks — ideal for tailored, measurable campaigns.
- Choose from paper, digital, or hybrid billboard formats.
- Target specific boroughs, postcodes, or audience types.
- Schedule by time of day, event, or message rotation.
- Achieve strong ROI with one of the lowest costs per impression in media.
Prestige & Cultural Impact
Advertising on London billboards connects your brand with the capital’s culture, energy, and influence.
- Associate with iconic locations such as Canary Wharf and Piccadilly Circus.
- Project scale and credibility through premium digital billboards.
- Build trust and prestige through visibility in world-renowned areas.
- Reinforce brand perception with bold, creative outdoor campaigns.
How to Advertise on Billboards in London
Advertising on billboards in London is simple when you work with a specialist who understands OOH media planning and billboard availability across the city.
London’s outdoor network includes digital billboards, 48-sheet posters, and large-format wraps, giving advertisers complete control over reach, frequency, and targeting.
To start your London billboard advertising campaign:
1. Identify your objectives – Are you driving brand awareness, promoting an event, or launching a product?
2. Choose your formats – Select from digital 48s, classic paper 48-sheets, or digital 6-sheets depending on location and budget.
3. Pick your areas – Focus on high-impact zones such as Piccadilly Circus, Shoreditch, Oxford Street, and Canary Wharf, or plan a citywide mix for broader reach.
4. Plan scheduling and creative rotation – Digital billboards allow day-part targeting and quick creative updates, while paper sites provide long-term visibility.
5. Book and launch – Once confirmed, artwork is checked, scheduled, and displayed across your chosen London OOH sites.
A specialist OOH partner makes London billboard advertising simple — plan, book, and deliver campaigns that reach the right people and deliver clear results.
Billboard Advertising FAQs
Digital billboards allow multiple creatives, motion graphics, and time-based rotation, giving flexibility and speed. Paper billboards (48-sheets) are static but cost-effective, ideal for sustained brand visibility. Many London campaigns use a combination of both — digital for impact, paper for coverage.
Yes — most OOH campaigns in London are booked across multiple sites and boroughs for maximum coverage. You can focus on specific audience zones (e.g. Central vs. South London) or choose citywide billboard packages combining roadside, retail, and transport environments.
While there’s no fixed minimum, most campaigns start from around £5,000–£10,000 for a short-term mix of 48-sheet and digital billboards. Larger, citywide campaigns can scale to tens of thousands depending on duration, format, and location mix.
